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Workplace health, employee fitness and exercise
Publication Information:
London : Taylor & Francis, 1996


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30000010069403 RC967 W67 1996 Open Access Book Book

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Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee health problems can be combated through the provision of effective fitness and exercise programmes.

Author Notes

Jorge Frascara is Professor of Art and Design at the University of Alberta, a Fellow of the Society of Graphic Designers of Canada
Bernd Meurer is Professor of Design at the Fachhochschule Darmstadt and Founding Director of the Laboratorium der Zivilisation
Jan van Toorn is a graphic designer, and the Director of the Jan van Eyck Akademie in Maastricht
Dietmar Winkler is Professor of Design at the University of Massachusetts at Dartmouth

Table of Contents

Dietmar Winkler
Contributorsp. ix
Acknowledgementsp. xii
Introductionp. 1
1 Mapping the terrain
1.1 Visual communication design: a working profilep. 3
1.2 Discipline and interdisciplinep. 5
1.3 The audiencep. 8
1.4 The designerp. 11
1.5 Design, meaning, order and freedomp. 28
1.6 Summaryp. 31
2 Design methods
2.1 The quantifiable and the human dimensionp. 33
2.2 The insufficiency of semioticsp. 37
2.3 Some markers in the fieldp. 39
2.4 The visualization of strategiesp. 40
2.5 Sorting requirementsp. 42
2.6 The question of validity in data collection Zoe Stricklerp. 43
3 Targeting communications: traffic safety project report
3.1 Introductionp. 61
3.2 Creating a backgroundp. 61
3.3 Profile of the target groupp. 68
3.4 The focus group sessionsp. 71
3.5 Narrowing down the target groupp. 93
3.6 Recommendations for a communication campaign strategyp. 95
3.7 Future actionp. 98
3.8 The campaign concept: focus and choicesp. 99
3.9 Visualizing ideasp. 100
4 Case histories
4.1 Introductionp. 107
4.2 Australia's Transport Accident Commission Campaignp. 107
4.3 Britain's Health and Social Security formsp. 112
4.4 Australia's Capita Insurance Company formsp. 116
4.5 British Telecom: the telephone book projectp. 117
5 Profiling the communication designer
5.1 Introductionp. 119
5.2 The transformation of design Bernd Meurerp. 119
5.3 Deschooling and learning in design education Jan van Toornp. 126
5.4 Design practice and education: moving beyond the Bauhaus modelp. 129
Bibliographyp. 137
Indexp. 141
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