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Cover image for Persuasive writing and speaking : communication fundamentals for business
Title:
Persuasive writing and speaking : communication fundamentals for business
Personal Author:
Publication Information:
Singapore : Delmar Pub, 2005
ISBN:
9789812545282

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Library
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Call Number
Material Type
Item Category 1
Status
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30000004992537 HF5726 W33 2005 Open Access Book Book
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30000010088472 HF5726 W33 2005 Open Access Book Book
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Summary

Summary

Persuasive Writing and Speaking is a slim volume that introduces students to the basic fundamentals of business communication within the context of English proficiency. Each chapter introduces a concept in business communication and then integrates language exercises, writing practice and speaking activities using the method of working in teams. It is hoped that this focus on team cooperation will provide students with the skills needed to succeed in today's business world. Teachers in need of motivating and stimulating activities for high intermediate to advanced students of English for Business will appreciate the lively, interactive mix of exercises and activities in Persuasive Writing and Speaking. Activities are based on Communicative Language Teaching principles and are meant to be used with groups of students working cooperatively for maximum exposure to all four language skills of reading, writing, listening and speaking.


Table of Contents

Preface
Introduction
1 Who Is the Audience?
2 What Is the Message?
3 Organizing the Message
4 Structure and Transitions
5 Reasoning
6 Supporting the Argument
7 Openings and Closings
8 Formatting the Message
9 Editing and Evaluation
10 Putting It All Together Bibliography
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