Summary

Getting your message across on paper and presenting a proposal in clear and persuasive form are essential skills for businesspeople. This book provides practical pointers for executives and managers who need to impress, convince and persuade colleagues or clients. Offering checklists, exercises and examples, it explains how to make a plan of what to write, get words down on paper and edit them to achieve the best result. The guide aims to help anyone write appropriately for a target audience and put over a good case, using both information and style.