Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
Title:
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
Personal Author:
Edition:
2nd ed.
Publication Information:
Woburn, MA : Butterworth-Heinemann, 2002
ISBN:
9780750654074

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30000004299115 HF5415.55 G85 2002 Open Access Book
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