Title:
World business : globalization, analysis, and strategy
Personal Author:
Publication Information:
Mason, Ohio : Thomson/South-Western, 2005
ISBN:
9780324274110
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010076125 | HF1379 H54 2005 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Includes many traditional international business topics such as internationalization and global strategy, integrating the functions with global and multi-market sourcing, manufacturing, and supply chain distribution along with integrative mechanisms, such as global HRM, IT systems and new product development.
Table of Contents
| Part I The Globalization Process: Background, Causes, and Effects |
| 1 The World Business Challenge |
| 2 Globalization and Worldwide Infrastructure Development |
| 3 Globalization, Technology Transfers, Economic Development, and Cultural Change |
| Part II World Business Analysis |
| 4 Geopolitical Analyses of Regional Markets |
| 5 Analyses of National Markets |
| 6 Analyzing Global Industries and Competitors |
| 7 International Strategic Planning and Market Screening |
| Part III World Business Strategy |
| 8 Internationalization and Globalization Processes |
| 9 Market Entry and Servicing Strategies |
| 10 Global and Multi-Market Strategies |
| 11 Global and Multi-Market Supply Chain Management |
| 12 Managing Cultural Differences |
| 13 Localization Strategies: Managing Stakeholders and Supply Chains |
