Summary

Your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . .

. . . From an all-star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College.

"Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." --Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center

"Bygrave''s book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." -- Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University

"This book is a ''keeper.'' The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." --Frank Hoy Dean, College of Business Administration, University of Texas, El Paso

With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You''ll also need a generous supply of the most precious commodity in the global marketplace--knowledge.

The Portable MBA in Entrepreneurship, Second Edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all-star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include:

Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don''t need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five-star education in entrepreneurship at a take-out price.

Also available, The Portable MBA in Entrepreneurship Case Studies.

The Portable MBA Series

The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today''s vital business topics.

SERIES TITLES:

Core Curriculum

The New Portable MBA

Vital Business Topics

Real-Time Strategy

Also Available

The Portable MBA Desk Reference

Booklist Review

Now with more than a half-dozen titles, Wiley's well-received Portable MBA series continues to expand. Excellently edited and handy to use, these guides offer helpful overviews of current trends and thinking on a wide range of business topics. Bygrave, with both academic (Babson College) and business (a Boston high-tech corridor entrepreneur) backgrounds, has put together a roster of leaders in the field of entrepreneurial studies. More rigorous than the ubiquitous how-to-start-a-small-business books, this manual combines scholarly analyses of the entrepreneurial process and of the traits and characteristics of successful entrepreneurs with practical guidance on business plans, raising capital, legal and tax matters, intellectual property, etc. Recommended for all libraries. ~--David Rouse

Choice Review

This impressive and very practical book on how to start, grow, and harvest a small business includes very helpful information on identifying opportunities, starting up and entering a business, marketing, preparing a successful business plan, getting financing, obtaining venture capital, managing debt, obtaining external assistance, handling legal and tax issues, protecting intellectual property, and franchising. Bygrave, an entrepreneur and leading expert in the field, has written the first chapter. He has delegated the writing of each subsequent chapter to a leading expert in the field on that particular topic. Each chapter is very clearly and interestingly written and includes excellent exhibits and much helpful information. References are also provided for most chapters at the end of the book. This work would make a fine text for courses on small business and entrepreneurship, as it includes information not found in the typical text. Highly recommended for anyone interested in starting or operating a small business, or anyone studying small business management and entrepreneurship. All levels. D. W. Huffmire; University of Connecticut

Library Journal Review

Bygrave ( Venture Capital at the Crossroads , Harvard Business School Pr., 1992), has succeeded admirably in his goal of teaching the art and science of entrepreneurship. He covers all aspects of the entrepreneurial process, including planning a new enterprise, raising capital, marketing strategies, franchising, and dealing with legal and tax issues. This work is rich in detail, providing small business owners and would-be entrepreneurs the information they need to make sound business decisions. Individual chapters are written by academicians and business people. Though some of the charts and analysis may be a bit technical for the neophyte, this is a treasure trove of information for the motivated reader. Recommended for business collections.-- M. Uri Toch, P.L. of Cincinnati & Hamilton Cty., Ohio (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.