Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003985920 | HD53 B57 1996 | Open Access Book | Book | Searching... |
Searching... | 30000005009646 | HD53 B57 1996 | Open Access Book | Book | Searching... |
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Summary
Summary
Creative thinking, creative problem solving and creative idea generation are becoming necessary components of a manager's tool-kit. This book explores creative mapping, a way of looking at creativity that puts problem-solving and idea-generating techniques into an easy-to-remember framework.
Reviews 1
Library Journal Review
In today's challenging business environment, executives find themselves forced to rethink the fundamental nature of their business as they literally re-create what they are about. Authors Birch and Clegg bring their past years of experience promoting creativity within British Airways, as well as in software design and review, to this latest in a long line of works on enhancing creative skills. The authors have conceptualized their process into the stages of surveying, building, way-marking, and navigating. Each stage is highly structured, with many tools or activity exercises, an explanation of the techniques of the tools, and practical examples. All along the way are frequent references to past works by Roger von Oech, Tony Buzan, and Edward de Bono. As with all works on creativity, actually applying these sound ideas requires hard work, attention, and professional facilitation from the training or human resource fields. The Internet suggestions are helpful for "connected" readers. This is a useful addition for all libraries, especially if they do not already have the works by the aforementioned authors.Dale F. Farris, Groves, Tex. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
