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Summary
Summary
Build a high-profile Web presence in an hour!
A high-quality Web site for your business or organization is easily within your grasp using the cutting-edge templates in this practical book. It's all here: 40 professionally designed templates on a CD, plus80 variations--120 designs in all created just for this book--and the step-by-step instructions you need to choose one and customize it using your own content. Use WordPad or any basic text editor on your PC or Mac--that's all you need. The templates also work with any Web application such as Dreamweaver(r)or FrontPage(r).
From simple one-pagers to complex business Web sites to killer blog pages, this book gets you live in one hour, without knowing HTML, JavaScript, or programming. Select the right template for your Web presence--business, professional services, e-commerce, retail, blog site, and more. Learn the basics of obtaining a URL, hosting a site, and going live. Add your own content quickly and easily. Go live right away with a free month of hosting from nexcess.net (with one-year contract). Add your own design elements with a free trial copy of Photoshop(r) Elements on CD.On the CD-ROM you'll find the working Web files for 120 Web templates, some including a Flash movie component. The CD also includes Photoshop Elements tryout version.
System Requirements: Please see the CD-ROM appendix for details and complete system requirements.
Author Notes
Michael Utvich is a communications and marketing professional,award-winning author of seven books,and consultant focusing on businessapplications of computer technology.His consulting client list includes such corporations as Oracle, Microsoft, IBM, and others.
Ken Milhous is the principal of Graphic Odyssey, a vangard design and programming firm with a comprehensive customer list of small, medium, and Fortune 500 companies.
Yana Beylinson is the principal of Liquid Pixel Studio, an innovative Web and graphic design company. She has worked with such clients as the Archdiocese of New York, Coach,and many others.
Table of Contents
| Preface | p. vi |
| Acknowledgments | p. viii |
| Introduction | p. xiii |
| Part I Getting Started | p. 1 |
| Chapter 1 Understanding 1 Hour Web Site Templates | p. 3 |
| Template Power | p. 3 |
| The 1 Hour Web Site Suite of Templates | p. 4 |
| Template categories | p. 4 |
| Template groups | p. 6 |
| About Creating Your Web Site Content | p. 10 |
| Your Web site audience | p. 10 |
| Design Summary | p. 12 |
| Chapter 2 Web Technology for Templates | p. 17 |
| A Brief Tour of the World Wide Web | p. 17 |
| Internet addresses | p. 18 |
| The Web's make up | p. 19 |
| Your Web Site is Complete...Now What? | p. 25 |
| Chapter 3 Building Your Web Site | p. 27 |
| About the Templates | p. 28 |
| The 1 Hour Web Site Design Process | p. 30 |
| Step 1 Choosing your template | p. 32 |
| Step 2 Building your content plan | p. 33 |
| Step 3 Building the site skeleton | p. 37 |
| Step 4 Entering content | p. 38 |
| Step 5 Publishing your site | p. 39 |
| Using Tokens | p. 40 |
| Content tokens | p. 40 |
| Link tokens | p. 42 |
| Page definition tokens | p. 46 |
| Token list | p. 48 |
| Flash headings and taglines | p. 53 |
| Web Site Images | p. 55 |
| Image files | p. 55 |
| Graphic editing software | p. 56 |
| Editing and placing pictures | p. 57 |
| Part II Templates | p. 63 |
| Chapter 4 General Business Templates | p. 65 |
| About Business Templates | p. 65 |
| Company information | p. 66 |
| Product-based business | p. 66 |
| Service-based business | p. 66 |
| Professional practice | p. 67 |
| Business services | p. 67 |
| Chapter 5 Professional Services Templates | p. 117 |
| About Professional Services Templates | p. 118 |
| Establishing credibility | p. 118 |
| Branding and positioning | p. 118 |
| Service detail | p. 119 |
| Supporting information | p. 119 |
| Chapter 6 Retail Business Templates | p. 161 |
| Presenting a Retail Business | p. 161 |
| Your business identity | p. 162 |
| Branding and positioning | p. 162 |
| Retail offerings | p. 163 |
| Inspire to action | p. 163 |
| Chapter 7 Non-Profit Organization Templates | p. 211 |
| Non-Profit Organization Templates | p. 211 |
| Presenting a Non-Profit Organization | p. 212 |
| Chapter 8 Entertainment Templates | p. 265 |
| About Entertainment Templates | p. 265 |
| Engaging the audience | p. 266 |
| Style and experience | p. 266 |
| Specifics | p. 267 |
| Audience and community | p. 267 |
| Chapter 9 E-Commerce Templates | p. 293 |
| About E-Commerce Templates | p. 293 |
| Presenting an E-Commerce Site | p. 294 |
| Establishing credibility | p. 294 |
| Building your value | p. 295 |
| Differentiating products and services | p. 295 |
| Secure and understandable transactions | p. 295 |
| Chapter 10 Information and E-Publishing Templates | p. 325 |
| About Information and E-Publishing Templates | p. 325 |
| Publishing on the Internet | p. 326 |
| Engaging the reader | p. 326 |
| Audience networks | p. 327 |
| Use and action | p. 327 |
| Chapter 11 Community Templates | p. 373 |
| About Community Templates | p. 373 |
| Building Communities | p. 374 |
| Community information | p. 374 |
| Calendar and actions | p. 375 |
| Recognition and reward | p. 375 |
| Chapter 12 Personal Templates | p. 423 |
| About Personal Templates | p. 423 |
| Presenting...You! | p. 424 |
| Appendix | p. 471 |
| Index | p. 475 |
| Wiley Publishing, Inc. End-User License Agreement | p. 487 |
