Title:
Consumer behavior building marketing strategy
Personal Author:
Edition:
10th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, 2007
Physical Description:
1 CD-ROM ; 12 cm.
ISBN:
9780073101415
General Note:
Accompanies text of the same title : HF5415.33.U6 H38 2007 f
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010179848 | CP 014849 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book | Searching... |
On Order
Summary
Summary
Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
