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Summary
Summary
Focusing on real world issues, this text explains how to leverage existing company data and integrate databases with websites for catalogue sales, data inquiries, transaction processing and delivery of goods and services. Advice is given from the basics of how to design web pages for maximum impact, to more advanced concerns such as database query, client/server connectivity, remote transaction processing and issues of security. Special coverage includes the use of Java in cyberstores.
Reviews 1
Library Journal Review
Nemzow intends this work for anyone who needs to manage financial transactions on the web. But he does not advocate a quick-and-dirty approach. Nemzow covers all aspects of establishing a web site, from design to security, and spends time discussing how to set goals and how to integrate web commerce into an overall business structure. He includes case studies ranging from L.L. Bean to Razorfish. More technical than conceptual, this is recommended for folks who actually need to build the cyberstore. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
