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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010264294 | HD30.28 H574 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
Present the most thorough, up-to-date, and relevant collection of strategic management cases available in this market-leading, comprehensive case text. Developed by highly respected experts and award-winning instructors Hitt, Ireland and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES, 9E combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of 30 all-new, compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. CengageNOW online teaching tools and a complete electronic business library help keep cases relevant and company data current. Count on this engaging, complete case book to provide the practical understanding today's readers need to apply strategic management tools and techniques to increase performance and strengthen an organization's competitive advantage.
Table of Contents
| 1 Alibaba.com |
| 2 Baidu: Beating Google at its own Game? |
| 3 Barclays: Matt Barrett's Journey - Winning Hearts and Minds |
| 4 Accounting at Biovail - Revised |
| 5 Blockbuster Acquires Movielink |
| 6 CEMEX (A): Building a Global Latina |
| 7 Citibank's E-Business Strategy for Global Corporate Banking (2008) |
| 8 from Low Cost to Global Leadership |
| 9 Dell Pursues Growth in a Challenging Environment |
| 10 eBay, Inc. Bidding for the Future |
| 11 Great Lakes: Great Decisions (A) |
| 12 Blue Ocean Strategy at Henkel |
| 13 Attention Shoppers: Executive Compensation at Krogers, Safeway, Costco, and Whole Foods |
| 14 Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV |
| 15 from Swords to Ploughshares |
| 16 A Horror Show at the Cinemaplex? |
| 17 Motorola |
| 18 The New York Times Company |
| 19 Nike's Global Women's Fitness Business: Driving Strategic Integration |
| 20 Nintendo's Disruptive Strategy: Implications for the Video Game Industry |
| 21 NUCOR in 2009 |
| 22 Oasis Hong Kong Airlines: the First Long-Haul, Low-Cost Carrier in Asia |
| 23 Pro Clean, Tennessee |
| 24 Room and Board |
| 25 South Beauty Group: in Quest of a 'Beautiful' Growth Story |
| 26 South-Western Airlines |
| 27 Tesco versus Sainsbury's |
| 28 TNK-BP (Russia) 2008 |
| 29 Under Armour |
| 30 United Airlines |
