Title:
Electronic markets : benefits, costs and risks
Publication Information:
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009
Physical Description:
xi, 214 p. : ill. ; 23 cm.
ISBN:
9780230229228
Abstract:
"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher
Added Author:
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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010251016 | HF5415.1265 E445 2009 | Open Access Book | Book | Searching... |
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Summary
Summary
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Author Notes
Craig Standing is Professor of Strategic Information Management at Edith Cowan University, Australia. His current research interests are in the areas of electronic markets and mobile commerce. He has published in leading journals such as the European Journal of Information Systems, IEEE Transaction on Engineering Management, Information Management and European Journal of Operational Research
Table of Contents
| List of Tables and Figures | p. vii |
| Notes on the Contributors | p. ix |
| 1 Online Retailing, Electronic Marketplaces and Electronic Collaboration | p. 1 |
| Part 1 Online Retailing | |
| 2 Matching E-tailing Strategies to Customers' Behaviour: Three Levels of Interaction | p. 11 |
| 3 The Customer Perspective of E-Service Quality: An Empirical Study | p. 36 |
| 4 Consumer Value within a Click-and-Mortar Construct | p. 62 |
| 5 A Framework of Two Tiers to Enhance Trust in Recommender Systems | p. 84 |
| Part 2 Knowledge Sharing and Electronic Collaboration | |
| 6 Barriers to Electronic Clustering | p. 105 |
| 7 Assessing the Value of Knowledge: A Knowledge Market Perspective | p. 121 |
| Part 3 Electronic Marketplaces and Portals | |
| 8 The Relationship Between Electronic Marketplace Strategy and Structure | p. 133 |
| 9 The Use and Perception of E-marketplaces: An Institutional Perspective | p. 160 |
| 10 Designing Community into an E-Marketplace | p. 174 |
| 11 The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption | p. 190 |
| Index | p. 213 |
