The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand

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2010

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xv, 57 p. : ill. ; 30 cm.

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Also available in CD-ROM :

Supervisor : Dr Noor Azmi Mohamad

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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