Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010296762 | HD30.22 B383 2010 | Open Access Book | Book | Searching... |
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Summary
Summary
Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
Table of Contents
| Chapter 1 The Fundamentals of Managerial Economics |
| Chapter 2 Market Forces: Demand and Supply |
| Chapter 3 Quantitative Demand Analysis |
| Chapter 4 The Theory of Individual Behavior |
| Chapter 5 The Production Process and Costs |
| Chapter 6 The Organization of the Firm |
| Chapter 7 The Nature of Industry |
| Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets |
| Chapter 9 Basic Oligopoly Models |
| Chapter 10 Game Theory: Inside Oligopoly |
| Chapter 11 Pricing Strategies for Firms with Market Power |
| Chapter 12 The Economics of Information |
| Chapter 13 Advanced Topics in Business Strategy |
| Chapter 14 A Manager's Guide to Government in the Marketplace |
| Case Study: Challenges at Time Warner: |
| Appendix A Answers to Selected End-of-Chapter Problems |
| Appendix B Additional Readings and References |
