Title:
Designing & doing survey research
Personal Author:
Publication Information:
London, ENK. : SAGE, 2012.
Physical Description:
197 p. : ill. ; 25 cm.
ISBN:
9781849208123
9781849208130
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010302061 | HA31.2 A595 2012 | Open Access Book | Book | Searching... |
Searching... | 30000010298022 | HA31.2 A595 2012 | Open Access Book | Book | Searching... |
Searching... | 30000010298885 | HA31.2 A595 2012 | Open Access Book | Book | Searching... |
Searching... | 786487-3001 | XX(786487.2) | Book | Book | Searching... |
On Order
Summary
Summary
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world.
Taking a mixed method approach throughout, the book provides step-by-step guidance on:
* Designing your research
* Ethical issues
* Developing your survey questions
* Sampling
* Budgeting, scheduling and managing your time
* Administering your survey
* Preparing for data analysis
With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
Table of Contents
| Survey Research Design |
| Then and Now |
| Mapping Out the Survey Research Process |
| Conceptualizing Your Survey Research Study |
| Survey Formats |
| Developing Survey Questions |
| Sampling Theory and Practice |
| Validity and Reliability and Trustworthiness |
| Administration of Surveys and Enhancing Response Rates |
| Preparing for Data Analysis |
| The Next Steps |
