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Cover image for Serial innovators : firms that change the world
Title:
Serial innovators : firms that change the world
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, c2012
Physical Description:
xv, 202 p. : ill. ; 24 cm.
ISBN:
9781118149928

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Material Type
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30000010296549 HD45 F47 2012 Open Access Book Book
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Summary

Summary

"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.

Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields--behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy--to understand how firms, as they grow, develop rigidities that prevent change.

It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".


Author Notes

CLAUDIO FESER is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.


Table of Contents

Forewordp. ix
Prologuep. xi
Introductionp. xiii
Part I The Ephemeral Nature of Firms
Chapter 1 Meet Carl Bergerp. 3
Chapter 2 Corporate Life Cyclep. 11
Part II Individual Rigidities
Chapter 3 To Err Is Humanp. 25
Chapter 4 The Greatest of All Timep. 39
Chapter 5 Rewiring Brainsp. 55
Part III Organizational Rigidities
Chapter 6 Long Live Bureaucracy!p. 75
Chapter 7 In Brain We Trustp. 97
Chapter 8 What We Valuep. 111
Chapter 9 What Not to Pay Forp. 121
Chapter 10 Fast Learnersp. 131
Part IV Serial Innovators
Chapter 11 The Secrets of Serial Innovatorsp. 139
Chapter 12 Beyond Business: The Medici, Oxford, and the Catholic Churchp. 155
Chapter 13 Legacy through Leadershipp. 161
Afterwordp. 167
Appendix A Analysis of the Top 50 U.S. Firmsof1960p. 171
Appendix B Corporate Aging and Survivalp. 177
Appendix C Key Questions for Transforming Your Firmp. 181
Referencesp. 187
Acknowledgmentsp. 193
About the Authorp. 195
Indexp. 197
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