Title:
E-marketing
Personal Author:
Edition:
6th ed., International ed.
Publication Information:
Boston : Pearson/Prentice Hall, c2012
Physical Description:
448 p. : ill. ; 24 cm.
ISBN:
9780132806466
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010303101 | HF5415.1265 S77 2012 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
