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Cover image for Qualitative media analysis
Title:
Qualitative media analysis
Personal Author:
Series:
Qualitative research methods ; v. 38
Edition:
2nd ed.
Publication Information:
Los Angeles : Sage Publications, c2013
Physical Description:
xiii, 150 p. : ill. ; 22 cm.
ISBN:
9781452230054
Abstract:
"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces."--Publisher's website.

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30000010302962 P91.3 A48 2013 Open Access Book Book
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