Cover image for The lean enterprise : how corporations can innovate like startups
The lean enterprise : how corporations can innovate like startups
Personal Author:
Publication Information:
Hoboken, New Jersey : Wiley, 2014
Physical Description:
xx, 236 pages ; 24 cm.
General Note:
Includes index
Added Author:


Item Barcode
Call Number
Material Type
Item Category 1
35000000003769 TS156 O94 2014 Open Access Book Book
30000010338121 TS156 O94 2014 Open Access Book Advance Management

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#1 Amazon Bestseller in Lean Management

Discover the methods of lean startups that can revolutionize large organizations and their products

Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.

At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets

Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

Author Notes

TREVOR OWENS is an entrepreneur and thought leader in LeanStartup methodologies. He is the Founder and CEO of, aninnovation training and software company known for its Lean StartupMachine workshop that has helped tens of thousands of innovators,including those from Google, Salesforce, News Corp, Intuit, andothers, start thousands of new businesses across sixcontinents.

OBIE FERNANDEZ is an avid writer and technologyenthusiast. He works with Owens as the Co-Founder and CTO Fernandez is also author of the best sellingtechnology book The Rails Way and the founder of multiplesuccessful companies, including one of the world?s best knownRuby on Rails web design and development agencies,Hashrocket.

Table of Contents

Introductionp. vii
Chapter 1 Roadmap: Introducing the Lean Enterprisep. 1
Chapter 2 Strategyp. 19
Chapter 3 Corporate Structurep. 39
Chapter 4 Compensationp. 59
Chapter 5 Vision: The Innovation Thesisp. 71
Chapter 6 Lean Enterprise Processp. 83
Chapter 7 Experimental Methodsp. 10
Chapter 8 Innovation Accountingp. 13l
Chapter 9 Incubate Internallyp. 149
Chapter 10 Acquire Earlyp. 167
Chapter 11 Invest When You Can't Acquirep. 185
Chapter 12 Innovation Flowp. 201
Conclusionp. 211
About the Authorp. 221
Indexp. 223