Title:
The analysis of innovation attributes that convince generation Y's purchase decision process and purchase intention of the gaming console
Personal Author:
Publication Information:
2014
Physical Description:
1 CD-ROM ; 12 cm.
General Note:
Also available in printed version : GV1469.3 M87 2014 raf
Supervisor : Norzaidahwati Zaidin
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010352211 | CP 057771 ra | UTM Special Collection - Computer File | Compact Disc Accompanies UTM Thesis/Project Paper | Searching... |