Title:
Consumers’ purchase intention towards bakery products : an experiment on well-known brand (SEASON Cake House) vs SME brand (Hijrah Bread House)
Personal Author:
Publication Information:
2015
Physical Description:
xiv, 89 p. : ill. (some col.) ; 30 cm.
General Note:
Also available in CD-ROM : CP 057827 ra
Supervisor : Dr. Zuraidah Sulaiman
Subject Term:
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000015107 | XX(855737.2) | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
