Title:
The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCafé brands
Personal Author:
Physical Description:
xi, 79 pages : illustrations ; 27 cm.
General Note:
Supervisor : Ahmad Sharifuddin Shamsuddin
Also available in CD-ROM : CP 082265 ra
Fulltext is available at http://dms.library.utm.my:8080
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000028345 | HF5415.32 K43 2019 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
