Title:
Digital Marketing Strategy : An integrated approach to online marketing
Personal Author:
Edition:
Second Edition
Physical Description:
xvii, 364 pages : illustrations ; 25 cm.
ISBN:
9780749484224
General Note:
Revised edition of the author's Digital marketing strategy, [2016].
Abstract:
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010372172 | HF5548.32 K56 2019 | Open Access Book | Book | Searching... |