The effect of personality traits and self enhancement motives on brand outcomes in branded clothing industry

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Physical Description:

xix, 217 pages : illustrations (some colors) ; 27 cm

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Also available in CD-ROM : CP 084764 ra

Supervisors : Prof. Dr. Rohaizat Baharun, Dr. Nor Zafir Md. Salleh

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

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