Title:
Business and administrative communication
Personal Author:
Edition:
4th ed.
Publication Information:
Boston : McGraw-Hill, 1997
ISBN:
9780256220575
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004641399 | HF5718 L62 1998 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A survey of a broad range of topics in both written and oral communication, covering international business communication. Learning aids include expanded chapter exercises and problems covering getting started, e-mail messages, communicating at work and letter/memo/report writing.
Table of Contents
| I The Building Blocks of Effective Messages |
| Chapter 1 Business Communication, Management, and Success |
| Chapter 2 Building Goodwill |
| Chapter 3 Adapting Your Message to Your Audience |
| Chapter 4 Making Your Writing Easy to Read |
| Chapter 5 Planning, Composing, and Revising |
| Chapter 6 Designing Documents and Screens |
| II Letters and Memos |
| Chapter 7 Informative and Positive Messages |
| Chapter 8 Negative Messages |
| Chapter 9 Persuasive Messages |
| Chapter 10 Sales, Fund-Raising, and Promotional Messages |
| III Interpersonal Communication |
| Chapter 11 Communicating Across Cultures |
| Chapter 12 Working and Writing in Groups |
| IV Reports |
| Chapter 13 Planning, Proposing, and Researching Reports |
| Chapter 14 Analyzing Information and Writing Reports |
| Chapter 15 Using Graphs and Other Visuals |
| Chapter 16 Making Oral Presentations |
| V Job Hunting |
| Chapter 17 Resumes |
| Chapter 18 Job Application Letters |
| Chapter 19 Job Interviews, Follow-Up Letters and Calls, and Job Offers |
| Appendixes A Formats for Letters, Memos and E-Mail Messages |
| B Writing Correctly |
| C Making and Communicating Meaning |
| D Crafting Logical Arguments |
