Title:
An introduction to rhetorical communication : a western rhetorical perspective
Personal Author:
Edition:
9th ed.
Publication Information:
Boston, MA : Allyn & Bacon, 2006
ISBN:
9780205453511
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010134488 | PN4129.15 M33 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Author Notes
James C. McCroskey, West Virginia University
Table of Contents
| Preface |
| I Getting Started |
| 1 A Rhetorical Tradition |
| Earliest Writings |
| The Greek Period |
| The Roman Period |
| Third Century A.D to the Renaissance |
| The Renaissance |
| The Colonial Period |
| The Twentieth Century |
| History in Perspective |
| 2 The Nature of Rhetorical Communication |
| The Meaning of Rhetorical Communication |
| Models of the Communication Process |
| Interpersonal Communication Model |
| Some Important Distinctions |
| Misconceptions about Communication |
| The Goals of Rhetorical Communication |
| Listening |
| 3 Stage Fright: A NormalProblem |
| A Normal Problem |
| Communication Apprehension |
| Causes of Stage Fright |
| Effects of Stage Fright |
| Controlling Stage Fright |
| A Final Word |
| II Basic Theory |
| 4 The Nature of the Receiver: Attitude Formation and Change |
| The Nature of Attitudes |
| Attitudes and Beliefs |
| Attitude Formation |
| The Persistence of Attitudes |
| Attitude Consistency and Attitude Change |
| Message Discrepancy and Attitude Change |
| Retention of Attitude Change |
| Rhetorical Thought |
| 5 Ethos: A Dominant Factor in Rhetorical Communication |
| Ethos Defined |
| The Dimensions of Ethos |
| The Effect of Initial Ethos |
| Initial Ethos and Learning |
| Derived Ethos |
| Terminal Ethos |
| Long-Term Effect of Ethos |
| Power and Ethos |
| 6 The Nature of Persuasive Argument |
| A Psychological Model of Argument |
| The Types of Claims |
| The Types of Warrants |
| Verification of Warrants |
| The Types of Data |
| Options Regarding Reservations |
| 7 Nonverbal Communication |
| The Importance of Nonverbal Messages |
| Proxemics |
| Chronemics |
| Oculesics |
| Haptics |
| Kinesics |
| Objectics |
| Vocalics |
| 8 Diversity and Culture |
| Cultural Sensitivity |
| Culture |
| On Becoming Enculturated |
| Culture as Communication Context |
| Xenophobia and Ethnocentrism |
| The Ethnocentrism Continuum |
| Improving Rhetorical Communication Across Cultures |
| III Message Preparation and Presentation |
| 9 Message Preparation: Preliminary Considerations |
| Selection of a Topic |
| Selection of a Purpose |
| General Audience Analysis |
| Channels and Forms for Presentation of Messages |
| Perception of the Possible |
| 10 Informative Messages |
| Persuasive versus Informative Intent |
| Pseudo-Informative Messages |
| The Goodwill Informative Message |
| The Motivation to Inform |
| Understanding and Belief |
| Understanding: Determining the Informative Goal |
| Characteristics of Informative Messages |
| The Materials for Informative Messages |
| Visual Aids for Informative Communication |
| 11 Message Preparation: Invention |
| Invention Defined |
| The Basic Plan |
| The Generation of Argument |
| Determination of Needed Arguments |
| Audience Analysis |
| Inoculation and Reservations |
| Topoi and the Generation of Argument |
| The Aristotelian Topoi of Good and Evil |
| Topoi of Policy Argument: Stock Issues |
| The Town Public Policy Topoi |
| The Topoi of Fear and Pleasure |
| The Topoi of American Values |
| Using Topoi in Invention |
| Securing Data for Argument |
| Tests of Evidence |
| How to Obtain Evidence |
| Recording Evidence |
| 12 Message Preparation: Disposition |
| Selecting |
| Apportioning |
| Arranging |
| Invention and Disposition: The Siamese Twins |
| Research on Arrangement |
| Outlining the Message |
