Harvard business essentials : managing creativity and innovation

Packed with practical information designed for business readers and managers at all levels, this essential volume offers insights on managing creativity in groups, developing creative conflict, and using technology to help foster innovation.

Author Notes

Richard Luecke authored or developed over thirty books and dozens of articles on a wide range of business subjects. He has an M.B.A. from the University of St. Thomas

Introduction	p. ix
1 Types of Innovation: Several Types on Many Fronts	p. 1
Incremental and Radical Innovation	p. 2
Factors That Favor Incremental Innovation	p. 6
Innovations in Processes	p. 7
Service Innovations	p. 9
Summing Up	p. 11
2 The S-Curve: A Concept and Its Lessons	p. 13
The S-Curve Explained	p. 14
Three Lessons	p. 17
Where Do You Stand on the S-Curve?	p. 24
Limits to These Lessons	p. 24
Summing Up	p. 25
3 Idea Generation: Opening the Genie's Bottle	p. 27
New Knowledge	p. 28
Tapping the Ideas of Customers	p. 29
Learning from Lead Users	p. 31
Empathetic Design	p. 33
Invention Factories and Skunkworks	p. 34
Open Market Innovation	p. 38
The Role of Mental Preparation	p. 39
How Management Can Encourage Idea Generation	p. 40
Two Idea-Generating Techniques	p. 45
Summing Up	p. 48
4 Recognizing Opportunities: Don't Let the Good Ones Slip By	p. 51
A Method for Opportunity Recognition	p. 54
Rough-Cut Business Evaluation	p. 55
Summing Up	p. 58
5 Moving Innovation to Market: Will It Fly?	p. 61
The Idea Funnel	p. 62
Stage-Gate Systems	p. 64
A Caution on Funnels and Stage-Gate Systems	p. 67
Financial Issues	p. 68
Extending Innovation Through Platforms	p. 74
Summing Up	p. 76
6 Creativity and Creative Groups: Two Keys to Innovation	p. 79
Myths About Creativity	p. 80
Three Components of Individual Creativity	p. 82
Characteristics of Creative Groups	p. 84
Handling Conflict in Groups	p. 91
Time Pressure and Creativity	p. 93
Six Steps for Increasing Your Own Creativity	p. 95
Summing Up	p. 96
7 Enhancing Creativity: Enriching the Organization and Workplace	p. 99
Organizational Enrichment	p. 100
Enriching the Physical Workplace	p. 109
Summing Up	p. 114
8 What Leaders Must Do: Making a Difference	p. 115
Develop an Innovation-Friendly Culture	p. 116
Establish Strategic Direction	p. 120
Be Involved with Innovation	p. 121
Be Open but Skeptical	p. 122
Improve the Idea-to-Commercialization Process	p. 123
Apply Portfolio Thinking	p. 124
Put People with the Right Stuff in Charge	p. 127
Create an Ambidextrous Organization	p. 128
Summing Up	p. 129
Appendix A The Time Value of Money	p. 131
Appendix B Useful Implementation Tools	p. 147
Notes	p. 155
Glossary	p. 159
For Further Reading	p. 163
Index	p. 167
About the Subject Adviser	p. 173
About the Writer	p. 174

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