Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000002499311 | HF5548.2.R94 1994 | Open Access Book | Book | Searching... |
Searching... | 30000002502312 | HF5548.2.R94 1994 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This book/disk package puts users behind the desk of a corporate CEO and asks them to make the tough business decisions that mean success or failure. Covering all basic business principles and skills, this learning tool teaches how to build, run, and grow a healthy business in today's roller-coaster economy.
Reviews 2
Booklist Review
Rye, a manager at IBM, uses case-method analysis and interactive technology to demonstrate--and teach--basic business decision-making techniques. Especially well suited to his approach are such topics as resource allocation, lease-buy alternatives, pricing, costing, inventory, staffing, etc. Using the text and its accompanying computer disk with programmed tutorials, the reader/player starts and runs a hypothetical company with three other competing firms and more than 300 business-world variables programmed into the model. Rye's "game" could be an effective way to teach younger people business principles and to introduce computers to those business-savvy persons who may still be technophobes; because of its multi-media format, it could also cause headaches for circulation staff. ~--David Rouse
Choice Review
Rye's practical strategic management work supplies the information necessary to successfully run a business. The author provides not only a book that gives the reader the building skills for management survival, but also a computer game (3.5-inch diskette included for IBM PCs and compatibles) to simulate how a CEO can effectively build a business. The 13 chapters use examples and brief case histories to address topics such as accounting, strategic planning and human resources management, managerial economics, marketing (competitive analysis, product life cycles, sales, etc.), production control, JIT manufacturing, productivity, TQM, and information systems. Although the computer game (detailed step-by-step instructions are provided) aspect of the timely book is optional, business professionals who try it will likely sharpen their decision-making skills. This informative work is also recommended for upper-division undergraduate and graduate students. J. W. Leonard; Miami University
