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Title:
E-business fundamentals
Series:
Routledge e-business series
Publication Information:
New York : Routledge, 2003
ISBN:
9780415255943
Subject Term:

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Library
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Material Type
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30000010039806 HF5548.32 E17 2003 Open Access Book Book
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Summary

Summary

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.


Author Notes

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.


Table of Contents

Prefacep. xi
Acknowledgementsp. xiii
Part I Introductionp. 1
Chapter 1 Organizations in the Electronic Agep. 3
Part II Getting Startedp. 11
Chapter 2 The Business Environment for E-Commercep. 13
Chapter 3 E-Commerce Technologyp. 43
Part III The Difference E-Business Tools Can Makep. 65
Chapter 4 Organizational Considerations for E-Businessp. 67
Chapter 5 Using Marketing Databases in E-Businessp. 101
Part IV The Boundaries of E-Businessp. 131
Chapter 6 The Ethics Environment for E-Businessp. 133
Chapter 7 E-Business and the Lawp. 152
Chapter 8 E-Commerce: a Global Overviewp. 191
Part V The Public Sectorp. 225
Chapter 9 E-Governmentp. 227
Indexp. 259
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