Title:
Contemporary business communication
Personal Author:
Edition:
5th ed., instructor's annotated ed.
Publication Information:
Boston, Mass. : Houghton Mifflin, 2003
Physical Description:
1v + 2 CD-ROMs
ISBN:
9780618191505
General Note:
Accompanied by compact disc : CP 5372, CP 5373
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010059041 | HF5718 O23 2003 | Open Access Book | Book | Searching... |
On Order
Table of Contents
| I Core Concepts |
| 1 Understanding Business Communication |
| An Insider's Perspective Communicating in Organizations |
| The Components of Communication |
| Verbal Communication |
| Directions of Communication |
| Barriers to Communication |
| Ethics and Communication |
| The 3Ps (Problem, Process, Product): Writing an Ethical Statement Continuing |
| Case 1 Urban Systems Sees the Light Appendix to Chapter 1: Urban Systems, Inc |
| 2 Work-Team Communication |
| Communicating in Work Teams |
| Nonverbal Communication |
| Communicating in a Diverse Environment |
| Listening Business Meetings |
| Business Etiquette |
| The 3Ps (Problem, Process, and Product): A Plan for a Business Meeting Continuing |
| Case 2 Don't Let the Smoke Get in Your Eyes |
| 3 Communicating Technology |
| Our Need to Know--Now! |
| Accessing Electronic Information |
| The Internet Sharing Electronic Information |
| The 3Ps (Problem, Process, and Product): Evaluating the Quality of Internet Data Continuing |
| Case 3 Internet Scavenger Hunt |
| II Developing Your Business Writing Skills |
| 4 Writing with Style: Individual Elements |
| What Do We Mean by Style? |
| Choosing the Right Words |
| Writing Effective Sentences |
| Developing Logical Paragraphs |
| The 3Ps (Problem, Process, and Product): Writing a Concise Message Continuing |
| Case 4 Stetsky Corrects the Boss |
| 5 Writing with Style: Overall Tone and Readability |
| What Do We Mean by Tone? |
| Effective Business Writing |
| The 3Ps (Problem, Process, and Product): Writing an Unbiased Message Continuing |
| Case 5 Drew Drafts a Drab Memo |
| 6 The Process of Writing |
| An Overview of the Writing |
| Process Planning |
| Drafting |
| Revising |
| Formatting |
| Proofreading |
| The 3Ps (Problem, Process, and Product): A Simple Memo Continuing |
| Case 6 Two Heads Are Better Than One |
| III Basic Correspondence |
| 7 Routine Messages Planning the Routine Message |
| Routine Requests |
| Routine Replies |
| Routine Claim Letters |
| Routine Adjustment Letters Goodwill Messages |
| The 3Ps (Problem, Process, and Product): A Routine Adjustment Letter Continuing |
| Case 7 The Case of the Missing Briefcase |
| 8 Persuasive Messages |
| Planning the Persuasive Message |
| Organizing a Persuasive Request Common Types of Persuasive Requests Writing a Sales Letter The 3Ps (Problem, Process, and Product): A Sales Letter Continuing |
| Case 8 Flying High at Urban Systems |
| 9 Bad-News Messages |
| Planning the Bad-News Message |
| Bad-News Replies |
| Bad-News Announcements |
| The 3Ps (Problem, Process, and Product): A Bad-News Message Continuing |
| Case 9 No Such Thing as a Free Flight |
| IV Report Writing |
| 10 Planning the Report Who Reads and Writes Reports? |
| Characteristics of Business Reports |
| Common Types of Reports |
| Purposes of Reports |
| Audience Analysis What Data Is Already Available? |
| Managing Reports |
| The 3Ps (Problem, Process, and Product): A Project Proposal Continuing |
| Case 10 The Copy Cat |
| 11 Collecting and Analyzing Data Collecting |
| Data Through Questionnaires |
| Collecting Data Through Interviews |
| Constructing Tables |
| Preparing Charts |
| Interpreting Data |
| The 3Ps (Problem, Process, and Product): A Questionnaire Continuing |
| Case 11 The Keyboard Strikes Back |
| 12 Writing the Report Planning |
| Drafting |
| Revising |
| Formatting |
| Proofreading |
| The 3Ps (Problem, Process, and Product): A Section of a Report Continuing |
| Case 12 Reporting--A Pain in the Wrist |
| V Oral and Employment Communication |
| 13 Planning the Business Presentation |
| The Role of Business Presentations |
| Planning the Presentation |
| Organizing the Presentation |
| Work-Team Presentations |
| Video Presentations |
| Other Business Presentations |
| The 3Ps (Problem, Process, and Product): A Business Presentation Continuing |
| Case 13 The Typists Who Lost Their Touch |
| 14 Illustrating and Delivering the Business Presentation |
| Visual Aids for Business Presentations |
| Audience Handouts |
| Developing Visual Aids Practicing the Presentation |
| Delivering the Presentation Post-Presentation Activities |
| The 3Ps (Problem, Process, and Product): A Business Presentation (continued) Continuing |
| Case 14 Picture the Pain |
| 15 Employment Communication Planning Your Career |
| Preparing Your Reacute;sumeacute; Electronic Reacute;sumeacute;s |
| Writing Job-Application Letters |
| Preparing for a Job interview |
| Conducting Yourself During the Interview |
| Communicating After the Interview |
| The 3Ps (Problem, Process, and Product): An Application Letter Continuing |
| Case 15 "Help Wanted" Reference Manual |
| A Language Arts Basics |
| B Formatting Business Documents |
| C Glossary |
