Cover image for Pick me : breaking into advertising and staying there
Title:
Pick me : breaking into advertising and staying there
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Series:
Adweek book
Publication Information:
Hoboken, NJ : John Wiley and Sons, 2005
ISBN:
9780471715573
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30000004712273 HF5828.4 V66 2005 Open Access Book Book
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Summary

Summary

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.


Author Notes

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.


Table of Contents

Foreword: Rick Boyko
Preface
Acknowledgments
Introduction: The View from Down Here: Ignacio Oreamuno
Part I Breaking into Advertising
1 Was I really Put on This Earth to Do Ads?
2 School Daze
3 What's a Good
A Ad, Anyway?
4 Portfolio Preparation: Like Giving Birth, Only More Painful
5 Getting a Job in This Lifetime: It Can be Done
6 Internships: Purgatory, Rip-Off, or Free Education?
7 What Place Is Right For Me?
Part II You're Thea Chosen One Now What?
8 Money-Not That You Care About that
9 Fear and Self-Loathing: Snap Out of It
10 Brainstorming Techniques (You're Going to Need Them)
11 Awards. Yes, They Matter
How the Judges Decide
12 Boss Problems: Try Not to Kill Him
Or Sleep with Him
13 Partner Problems: Do You Need Counseling, a Divorce, or a Gun?
14 Copywriting
15 Art Direction
16 Account Executives: They're People, Too
17 Identity Crisis
18 Am I in the A Wrong Place?
19 Ethics in Advertising: Not Necessarily an Oxymoron
20 CD Life (Be careful what You Wish For)
21 Women: The Vanishing Act
22 Age(ism): Is 39 the New 65?
23 Staying Sane in an Insane Business
24 Miscellaneous: The Best Chapter of A Any Book
25 Strangest Questions: Maybe Even better than Miscellaneous
Part III But Wait, There's More! the Gurus Share Years of Collective Wisdom, and Embarrassing Photos
26 What I Know Now That I Wish I'd Known Then
27 What I Look for in a Junior
28 A Century Ago, We Were Juniors, Too
Appendix: The Inspiration Grab Bag
Index