Title:
Marketing
Personal Author:
Edition:
3rd ed.
Publication Information:
New York : Macmillan Pub., 1987
ISBN:
9780023344107
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000735039 | HF5415 E82 1987 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Evans and Berman (both Hofstra U.) present the new edition of their standard college-level marketing textbook (first published in 1982). Annotation copyrighted by Book News, Inc., Portland, OR
