Title:
BusCom writer
Personal Author:
Edition:
5th ed., instructor's annotated ed.
Publication Information:
Boston, Mass. : Houghton Mifflin, 1998
Physical Description:
1 CD-ROM ; 12 cm + 1 user's guide
ISBN:
9780618191505
General Note:
Accompanies text entitled : Contemporary business communication (HF5718 O23 2003)
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010060826 | CP 5372 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book | Searching... |
Searching... | 30000004427377 | CP 5372 User's guide | Computer File Accompanies Open Access Book | Compact Disk (Open Shelves) | Searching... |
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Table of Contents
I Core Concepts |
1 Understanding Business Communication |
An Insider's Perspective Communicating in Organizations |
The Components of Communication |
Verbal Communication |
Directions of Communication |
Barriers to Communication |
Ethics and Communication |
The 3Ps (Problem, Process, Product): Writing an Ethical Statement Continuing |
Case 1 Urban Systems Sees the Light Appendix to Chapter 1: Urban Systems, Inc |
2 Work-Team Communication |
Communicating in Work Teams |
Nonverbal Communication |
Communicating in a Diverse Environment |
Listening Business Meetings |
Business Etiquette |
The 3Ps (Problem, Process, and Product): A Plan for a Business Meeting Continuing |
Case 2 Don't Let the Smoke Get in Your Eyes |
3 Communicating Technology |
Our Need to Know--Now! |
Accessing Electronic Information |
The Internet Sharing Electronic Information |
The 3Ps (Problem, Process, and Product): Evaluating the Quality of Internet Data Continuing |
Case 3 Internet Scavenger Hunt |
II Developing Your Business Writing Skills |
4 Writing with Style: Individual Elements |
What Do We Mean by Style? |
Choosing the Right Words |
Writing Effective Sentences |
Developing Logical Paragraphs |
The 3Ps (Problem, Process, and Product): Writing a Concise Message Continuing |
Case 4 Stetsky Corrects the Boss |
5 Writing with Style: Overall Tone and Readability |
What Do We Mean by Tone? |
Effective Business Writing |
The 3Ps (Problem, Process, and Product): Writing an Unbiased Message Continuing |
Case 5 Drew Drafts a Drab Memo |
6 The Process of Writing |
An Overview of the Writing |
Process Planning |
Drafting |
Revising |
Formatting |
Proofreading |
The 3Ps (Problem, Process, and Product): A Simple Memo Continuing |
Case 6 Two Heads Are Better Than One |
III Basic Correspondence |
7 Routine Messages Planning the Routine Message |
Routine Requests |
Routine Replies |
Routine Claim Letters |
Routine Adjustment Letters Goodwill Messages |
The 3Ps (Problem, Process, and Product): A Routine Adjustment Letter Continuing |
Case 7 The Case of the Missing Briefcase |
8 Persuasive Messages |
Planning the Persuasive Message |
Organizing a Persuasive Request Common Types of Persuasive Requests Writing a Sales Letter The 3Ps (Problem, Process, and Product): A Sales Letter Continuing |
Case 8 Flying High at Urban Systems |
9 Bad-News Messages |
Planning the Bad-News Message |
Bad-News Replies |
Bad-News Announcements |
The 3Ps (Problem, Process, and Product): A Bad-News Message Continuing |
Case 9 No Such Thing as a Free Flight |
IV Report Writing |
10 Planning the Report Who Reads and Writes Reports? |
Characteristics of Business Reports |
Common Types of Reports |
Purposes of Reports |
Audience Analysis What Data Is Already Available? |
Managing Reports |
The 3Ps (Problem, Process, and Product): A Project Proposal Continuing |
Case 10 The Copy Cat |
11 Collecting and Analyzing Data Collecting |
Data Through Questionnaires |
Collecting Data Through Interviews |
Constructing Tables |
Preparing Charts |
Interpreting Data |
The 3Ps (Problem, Process, and Product): A Questionnaire Continuing |
Case 11 The Keyboard Strikes Back |
12 Writing the Report Planning |
Drafting |
Revising |
Formatting |
Proofreading |
The 3Ps (Problem, Process, and Product): A Section of a Report Continuing |
Case 12 Reporting--A Pain in the Wrist |
V Oral and Employment Communication |
13 Planning the Business Presentation |
The Role of Business Presentations |
Planning the Presentation |
Organizing the Presentation |
Work-Team Presentations |
Video Presentations |
Other Business Presentations |
The 3Ps (Problem, Process, and Product): A Business Presentation Continuing |
Case 13 The Typists Who Lost Their Touch |
14 Illustrating and Delivering the Business Presentation |
Visual Aids for Business Presentations |
Audience Handouts |
Developing Visual Aids Practicing the Presentation |
Delivering the Presentation Post-Presentation Activities |
The 3Ps (Problem, Process, and Product): A Business Presentation (continued) Continuing |
Case 14 Picture the Pain |
15 Employment Communication Planning Your Career |
Preparing Your Reacute;sumeacute; Electronic Reacute;sumeacute;s |
Writing Job-Application Letters |
Preparing for a Job interview |
Conducting Yourself During the Interview |
Communicating After the Interview |
The 3Ps (Problem, Process, and Product): An Application Letter Continuing |
Case 15 "Help Wanted" Reference Manual |
A Language Arts Basics |
B Formatting Business Documents |
C Glossary |