Summary

Written for both business managers and GIS professionals, this guide reveals the ways that GIS can revolutionize the effectiveness of the 21st-century business enterprise. Demonstrating how a wide variety of businesses and business-related organizations such as chambers of commerce and commerce-friendly cities are using GIS to bolster the bottom line, detailed case studies analyze companies that overcame obstacles to profitability and efficiency by using the geographic and spatial analysis provided by GIS technology. As the technology has expanded, so have the number and diversity of companies that demand GIS capabilities. Such industries include real estate firms, insurance companies, food distributors, and casinos -- all applying GIS solutions to logistics, marketing programs, and supply chain issues.