Title:
Virtual worlds and e-commerce : technologies and applications for building customer relationships
Publication Information:
Hershey PA : Business Science Reference, 2011.
Physical Description:
xx, 375 p. : ill. ; 29 cm.
ISBN:
9781616928087
9781616928100
Abstract:
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010237633 | HF5548.32 V567 2011 f | Open Access Book | Book | Searching... |
