Title:
The future of global business : a reader
Publication Information:
New York : Routledge, 2011
Physical Description:
xvi, 752 p. : ill. ; 24 cm.
ISBN:
9780415800938
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010297831 | HF1416 F88 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Author Notes
Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.
Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University.
lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.
Table of Contents
| About the Editors | p. xiv |
| 1 Role of Research in International Marketing | p. 1 |
| 1.1 "An International Marketing Manifesto,ö Journal of International Marketing 11, 1, 2003, 13-27 | p. 3 |
| 1.2 "The Remarkable Performance of International Marketing in the Second Half of the 20th Century," European Business Review, 19, 4, 2007, 316-331 | p. 21 |
| 1.3 "Freedom and International Marketing: Janis Joplin's Candidacy as Patron of the Field," Thunderbird International Business Review, January-February 2005, 1-13 | p. 44 |
| 1.4 "Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services," Journal of World Business, 41, 2, 2006, 149-160 | p. 58 |
| 1.5 "International Information Cross-Fertilization in Marketing: An Empirical Assessment," European Journal of Marketing, 34, 15, 2000, 1305-1314. Winner, Article of the Year Award | p. 83 |
| 1.6 "Trends and Indications in International Business: Topics for Future Research," Management International Review, April 2009 | p. 96 |
| 1.7 "Contemporary Research Trends in International Marketing: The 2000s," in Alan Rugman, ed., Oxford Handbook of International Business, 2nd ed., Oxford: Oxford University Press, 2008, 447-501 | p. 119 |
| 2 Competition from Emerging Markets | p. 193 |
| 2.1 "Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan," Journal of Management Studies, 2009 | p. 195 |
| 2.2 "A 'Strategy Tripod' Perspective on Export Behaviors: Evidence from Domestic and Foreign Firms Based in an Emerging Economy," Journal of International Business Studies, 39, 2009 | p. 239 |
| 2.3 "Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and Mexico," Academy of Management Journal, 43 (3), 2000, 342-361 | p. 279 |
| 2.4 "Institutional Changes and Organizational Transformation in Developing Economies," Journal of International Management, 14 (September), 2008, 209-216 | p. 322 |
| 3 Marketing Mix | p. 341 |
| 3.1 "Cognitive and Affective Reactions of U.S. Consumers to Global Brands," Journal of International Marketing, 16, 4, December 2008 | p. 343 |
| 3.2 "Entering the Japanese Market: A Reassessment of Foreign Firms' Entry and Distribution Strategies," Industrial Marketing Management, 29, November 2000, 483-491 | p. 372 |
| 3.3 "Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance," Journal of Product Innovation Management, 22, 2, March 2005, 144-164 | p. 388 |
| 3.4 "Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions," Journal of International Business Studies, 30, Second Quarter, 1999, 249-268 | p. 432 |
| 3.5 "The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation," Journal of International Marketing, 9, 2, 2001, 51-72 | p. 459 |
| 4 Global Sourcing and Supply Chain Management | p. 487 |
| 4.1 "An Analysis of the Global Position of U.S. Manufacturing," Thunderbird International Business Review, October 2003: 505-519 | p. 489 |
| 4.2 "An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry," Management International Review, 48, 1, 2008, 65-93 | p. 504 |
| 4.3 "Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective," Industrial Marketing Management, 37, 1, 2008, 37-45 | p. 546 |
| 4.4 "Strategic Alliance-Based Sourcing and Market Performance: Evidence from Foreign Firms Operating in China," Journal of International Business Studies, 36, 2, March 2005, 187-208 | p. 568 |
| 5 Emerging Issues | p. 615 |
| 5.1 "Positioning Terrorism in Management and Marketing: Research Propositions" Journal of International Management, 11, 2005, 581-604 | p. 617 |
| 5.2 "Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs," Journal of World Business, forthcoming | p. 655 |
| 5.3 "How Government Can Help Increase U.S. Export Performance: Testimony Before the House Committee on Small Business." | p. 688 |
| 5.4 "Three Dimensional: The Markets of Japan, Korea, and China are Far from Homogeneous," Marketing Management, 15, 2, 2006, 39-43 | p. 697 |
| 5.5 "Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities," Journal of International Business Studies, 33, 1, 2002, 79-97 | p. 709 |
| Index | p. 734 |
