Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010342084 | HF5548.32 S36 2015 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Table of Contents
| Part I Introduction |
| 1 Introduction to Electronic Commerce |
| 2 Technology Infrastructure: The Internet and the World Wide Web |
| Part II Business Strategies For Electronic Commerce |
| 3 Selling on the Web |
| 4 Marketing on the Web |
| 5 Business-to-Business Activities: Improving Efficiency and Reducing Costs |
| 6 Social Networking, Mobile Commerce, and Online Auctions |
| 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues |
| Part III Technologies For Electronic Commerce |
| 8 Web Server Hardware and Software |
| 9 Electronic Commerce Software |
| 10 Electronic Commerce Security |
| 11 Payment Systems for Electronic Commerce |
| Part IV Integration |
| 12 Planning for Electronic Commerce |
