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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010337792 | HD45 S37 2014 | Open Access Book | Book | Searching... |
Searching... | 30000010343533 | HD45 S37 2014 | Open Access Book | Book | Searching... |
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Summary
Summary
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks.
What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
Author Notes
Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?
Table of Contents
| Preface | p. vii |
| Acknowledgments | p. xiii |
| I The Innovator's Hypothesis | |
| 1 The Innovator's Visoin | p. 3 |
| 2 What Is a Business, Hypothesis? What Are Business Experiments? | p. 9 |
| II The Innovator's Focus | |
| 3 Ideas Are the Enemy | p. 17 |
| 4 Simple, Fast, Cheap, Smart, Lean, Important | p. 35 |
| 5 The Fundamental Value Innovation: Stealing from Warren Buffet | p. 49 |
| 6 Investing in Experiments | p. 65 |
| III The Innovator's Portfolio | |
| 7 Blockbusted: A Case Study in Experimental Frustration and Failure | p. 77 |
| 8 Exploring and Exploiting Experimentation: The 5×5×5 Approach | p. 95 |
| 9 The 5×5 Portfolio: Three Real World Examples | p. 103 |
| 10 Key Steps to the 5×5 | p. 119 |
| IV The Innovator's Culture | |
| 11 Crafting Great Business Experiments: Three Themes | p. 141 |
| 12 A Guide for X-Teams | p. 155 |
| 13 What Makes "Hypothesis" So Hard? | p. 177 |
| 14 Q & A | p. 191 |
| V Exploring The 5×5 Exponential Future | |
| 15 Experimenting with Experimentation | p. 197 |
| Appendix: The Innovator's Hypothesis Math | p. 213 |
| Bibliographic Essay | p. 221 |
| Index | p. 229 |
