Title:
Introduction to mass communication : media, literacy, and culture
Personal Author:
Edition:
7th edition.
Publication Information:
New York : McGraw-Hill, 2012
Physical Description:
xx, 449 pages : color illustrations ; 28 cm.
ISBN:
9780073526157
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010339315 | P90 B284 2012 f | Open Access Book | Folio Book | Searching... |
Searching... | 33000000014857 | P90 B284 2012 f | Open Access Book | Folio Book | Searching... |
On Order
Summary
Summary
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Table of Contents
Part 1 Laying the Groundwork |
1 Mass Communication, Culture, and Media Literacy |
2 Convergence and the Reshaping of Mass Communication |
Part 2 Media, Media Industries, and Media Audiences |
3 Books |
4 Newspapers |
5 Magazines |
6 Film |
7 Radio, Recording, and Popular Music |
8 Television, Cable, and Mobile Video |
9 Video Games |
10 The Internet and the World Wide Web |
Part 3 Supporting Industries |
11 Public Relations |
12 Advertising |
Part 4 Mass-Mediated Culture in the Information Age |
13 Theories and Effects of Mass Communication |
14 Media Freedom, Regulation, and Ethics |
15 Global Media |