Title:
Marketing
Personal Author:
Series:
Mcgraw-Hill/Irwin series in marketing
Edition:
9th edition.
Publication Information:
Boston : McGraw-Hill/IRWIN, 2009
Physical Description:
xlvii, 742 pages : color illustrations, map, charts ; 29 cm.
ISBN:
9780073404721
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010339306 | HF5415 M373 2009 f | Open Access Book | Folio Book | Searching... |
Searching... | 33000000014846 | HF5415 M373 2009 f | Open Access Book | Folio Book | Searching... |
On Order
Summary
Summary
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.