Title:
Business communication today
Personal Author:
Edition:
Ninth edition
Physical Description:
xxix, 612 pages : illustrations ; 29 cm
ISBN:
9780131995352
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000002641 | HF5718 B68 2008 f | Open Access Book | Gift Book | Searching... |
On Order
Summary
Summary
Delivering the most comprehensive selection of model documents, market-leading BovÉe/Thill remains the only text that reflects the multimedia emphasis of real-world business communication. The field's leading text for more than two decades,Business Communication Todaycontinues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.
Table of Contents
| Prologue: Planning For Career Success |
| Part 1 Understanding the Foundations of Business Communication |
| Chapter 1 Achieving Success Through Effective Business Communication |
| Chapter 2 Communicating in Teams and Mastering Listening and Nonverbal Communication Skills |
| Chapter 3 Communicating Interculturally |
| Part 2 Applying the Three-Step Writing Process |
| Chapter 4 Planning Business Messages |
| Chapter 5 Writing Business Messages |
| Chapter 6 Completing Business Messages |
| Part 3 Crafting Brief Messages |
| Chapter 7 Crafting Messages for Electronic Media |
| Chapter 8 Writing Routine and Positive Messages |
| Chapter 9 Writing Negative Messages |
| Chapter 10 Writing Persuasive Messages |
| Part 4 Supporting Messages with Quality Information |
| Chapter 11 Finding, Evaluating, and Processing Information |
| Chapter 12 Understanding and Designing for Visual Communication |
| Part 5 Planning, Writing, and Completing Reports and Proposals |
| Chapter 13 Planning Reports and Proposals |
| Chapter 14 Writing Reports and Proposals |
| Chapter 15 Completing Reports and Proposals |
| Part 6 Designing and Delivering Oral Presentations |
| Chapter 16 Creating and Delivering Oral and Online Presentations |
| Chapter 17 Enhancing Presentations with Slides and Other Visuals |
| Part 7 Writing Employment Messages and Interviewing for Jobs |
| Chapter 18 Building Careers and Writing Resumes |
| Chapter 19 Applying and Interviewing for Employment |
| Appendix A Format and Layout of Business Documents |
| Appendix B Documentation of Report Sources |
| Appendix C Correction Symbols Video Guide: Applications and Exercises Handbook of Grammar, Mechanics, and Usage |
