Cover image for Entrepreneurship
Title:
Entrepreneurship
Personal Author:
Edition:
7th ed.
Publication Information:
New York, NY : McGraw-Hill/Irwin, 2008
ISBN:
9780073210568

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30000010125072 HD62.5 H57 2008 Open Access Book Book
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30000010114784 HD62.5 H57 2008 Open Access Book Book
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Summary

Summary

This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.


Table of Contents

Part 1 The Entrepreneurial Perspective
1 The Nature and Importance of Entrepreneurship
2 The Entrepreneurial Mind-Set
3 Entrepreneurial Intentions and Corporate Entrepreneurship
4 International Entrepreneurship Opportunities
Part 2 Creating and Starting the Venture
5 Creativity, the Business Idea, and Opportunity Analysis
6 Intellectual Property and Other Legal Issues for the Entrepreneur
7 The Business Plan: Creating and Starting the Venture
8 The Marketing Plan
9 The Organizational Plan
10 The Financial Plan
Part 3 Financing the New Venture
11 Sources of Capital
12 Informal Risk Capital, Venture Capital, and Going Public
Part 4 Managing, Growing, and Ending the New Venture
13 Entrepreneurial Strategy: Generating and Exploiting New Entries
14 Strategies for Growth and Managing the Implications of Growth
15 Going Global
16 Accessing Resources for Growth from External Sources
17 Ending the Venture