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Summary
Summary
This major revision of the bestselling guide adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.
Author Notes
Rhonda Abrams was educated at Harvard and UCLA. Abrams has written a lively column about small business for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. She also writes a monthly column, America's Business Planning Expert, for Costco's (the nation's sixth largest retailer) newsletter, which is distributed to its millions of small business members. Her book The Successful Business Plan sold 140,000 copies.
Abrams is also an active public speaker, and has been invited to present occasional commentaries on business for National Public Radio's "All Things Considered." Abrams not only writes about business, she lives it. In 1986 she started her first business, Abrams Business Strategies, a management consulting practice that now has clients ranging from one-person start-ups to Fortune 500 companies.
Abrams lives in Los Altos, California.
(Bowker Author Biography)
Table of Contents
| About the Author | p. vii |
| About the Contributors | p. ix |
| Acknowledgments | p. xv |
| Foreword | p. xxiii |
| Foreword to the Fourth Edition | p. xxv |
| How to Use This Book | p. xxix |
| Introduction | p. xxxiii |
| Section I Starting the Process | |
| Chapter 1 The Successful Business | p. 1 |
| Chapter 2 Getting Your Plan Started | p. 13 |
| Chapter 3 Making Your Plan Compelling | p. 35 |
| Section II Business Plan Components | |
| Chapter 4 The Executive Summary | p. 47 |
| Chapter 5 Company Description | p. 59 |
| Chapter 6 Industry Analysis & Trends | p. 73 |
| Chapter 7 Target Market | p. 87 |
| Chapter 8 Competition | p. 103 |
| Chapter 9 Strategic Position & Risk Assessment | p. 119 |
| Chapter 10 Marketing Plan & Sales Strategy | p. 133 |
| Chapter 11 Operations | p. 155 |
| Chapter 12 Technology Plan | p. 181 |
| Chapter 13 Management & Organization | p. 189 |
| Chapter 14 Community Involvement & Social Responsibility | p. 211 |
| Chapter 15 Development, Milestones, & Exit Plan | p. 221 |
| Chapter 16 The Financials | p. 237 |
| Chapter 17 The Plan's Appendix | p. 283 |
| Section III Putting the Plan to Work | |
| Chapter 18 Preparing, Presenting, & Sending Out Your Plan | p. 289 |
| Chapter 19 Looking for Money | p. 299 |
| Chapter 20 Using Your Plan for Classes & Competitions | p. 315 |
| Chapter 21 Internal Planning for Existing Businesses & Corporations | p. 327 |
| Chapter 22 Time Saving Tips | p. 337 |
| Section IV Special Considerations | |
| Chapter 23 Considerations for Internet, "e-businesses" | p. 343 |
| Chapter 24 Considerations for Retailers | p. 363 |
| Chapter 25 Considerations for Manufacturers | p. 369 |
| Chapter 26 Considerations for Service Businesses | p. 375 |
| Chapter 27 Business Planning in a Weak (or Strong) Economy | p. 381 |
| Section V Reference | |
| Outline of a Business Plan | p. 391 |
| Business Terms Glossary | p. 395 |
| Funding Sources | p. 399 |
| Research Sources | p. 404 |
| Entrepreneurs' Sources | p. 411 |
| Index | p. 415 |
| Sample Plan | |
| Cover Letter | p. 314 |
| Executive Summary | p. 55 |
| Company Description | p. 71 |
| Industry Analysis and Trends | p. 85 |
| Target Market | p. 99 |
| The Competition | p. 115 |
| Strategic Position & Risk Assessment | p. 131 |
| Marketing Plan | p. 152 |
| Operations | p. 178 |
| Technology Plan | p. 187 |
| Management & Organization | p. 207 |
| Community Involvement & Social Responsibility | p. 218 |
| Development, Milestones & Exit Plan | p. 234 |
| Income Statement, Three-Year Projection | p. 275 |
| Income Statement, Annual | p. 276 |
| Cash-Flow Projection | p. 278 |
| Balance Sheet | p. 280 |
| Sources & Uses of Funds | p. 281 |
| Assumption Sheet | p. 282 |
