Title:
E-commerce 2014 : business, technology, society
Personal Author:
Edition:
10th ed.
Publication Information:
New York : Pearson, 2014
Physical Description:
905 p. : ill. ; 26 cm.
ISBN:
9781292009094
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000003758 | HF5548.32 L384 2014 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
