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Cover image for Sports economics
Title:
Sports economics
Personal Author:
Edition:
2nd ed.
Publication Information:
Upper Saddle River, NJ : Pearson Prentice Hall, 2006
ISBN:
9780131704213

Available:*

Library
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Call Number
Material Type
Item Category 1
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30000010114064 GV716 F674 2005 Open Access Book Book
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30000010126461 GV716 F674 2005 Open Access Book Book
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Summary

Summary

Fort's Sports Economics, 2/e is the only text that provides enough content and rigor for a course taken primarily by economics majors.


Table of Contents

Prefacep. ix
Chapter 1 Warm-Up: The Business of Sportsp. 1
Putting the Business of Sports in Perspectivep. 2
Sports Really Are Big Businessp. 3
Befuddled Fansp. 4
Player Skepticism and Owner Exasperationp. 6
Part I Demand, Supply, and Sports Market Outcomesp. 13
Chapter 2 Demand and Sports Revenuep. 13
Scarcity in Sportsp. 14
Demand Theory in Sportsp. 19
Lessons from Demandp. 25
Market Powerp. 25
Willingness to Pay and Consumers' Surplusesp. 30
Price Elasticity, Total Revenue, and Marginal Revenuep. 33
Lessons from Total and Marginal Revenuep. 36
Elasticity and Price Discriminationp. 40
Revenue Datap. 43
Chapter 3 The Market for Sports Broadcast Rightsp. 52
Setting the Stage: The Media in Sportsp. 53
Ads and Preference Formationp. 54
Basics of the Sports Broadcast Rights Marketp. 59
Sports Leagues and Their Broadcast Rightsp. 61
Media Provider Ownership of Sports Teamsp. 65
Firms and Their Advertising Choicep. 71
Extending the Definition of the MRP of Ads from the Advertiser's Perspectivep. 72
The Beer Warsp. 76
Sponsorshipp. 78
Big Rights Money and Its Impactsp. 79
Chapter 4 Team Cost, Profit, and Winningp. 92
Profit Maximizing Owners?p. 93
The Short Run Versus the Long Runp. 95
Short-Run Production and Costsp. 96
Long-Run Production and Costsp. 100
Profit Analysisp. 109
Profits and Quality Choice in the Long Runp. 113
Real-World Case Study: The San Antonio Spursp. 117
Chapter 5 Sports Market Outcomes, Part I: Leagues, Team Location, Expansion, and Negotiationsp. 133
Why Leagues? Making Play and Profitsp. 134
Territory Definition and Protectionp. 139
Expansion and Relocationp. 141
Negotiationsp. 157
Chapter 6 Sports Market Outcomes, Part II: Leagues and Competitive Balancep. 164
Competitive Imbalancep. 165
Remedies for Competitive Imbalancep. 180
Part II The Market for Talent and Labor Relationsp. 206
Chapter 7 The Value of Sports Talentp. 206
The Value of Athletesp. 207
The Marginal Revenue Product Explanationp. 212
Equilibrium in the Talent Market: Graphical Analysisp. 217
Real-World MRP Insightsp. 219
The Value of Athletes: Special Casesp. 228
Discrimination in Pay and Hiring: Introductionp. 233
Economic Findings on Pay Discriminationp. 242
Discrimination in Hiringp. 243
Chapter 8 The History of Player Payp. 255
Restricting Competition over Talentp. 256
Restricting Competition over Incoming Players: The Draftp. 258
Restricting Competition over League Players: The Reserve. Clausep. 259
The Value of Reduced Competition over Playersp. 264
What About Competitive Balance?p. 271
Chapter 9 Labor Relations in Pro Sportsp. 289
Modern Sports Labor Relationsp. 290
Union Goals, Organizational Problems, and Governancep. 297
Basic Bargaining: Game Theoryp. 306
Work Stoppagesp. 311
Labor Relations in MLBp. 316
Labor Relations in the NBAp. 320
Labor Relations in the NFLp. 325
Labor Relations in the NHLp. 329
Part III Government and the Sports Businessp. 337
Chapter 10 Subsidies and Economic Impact Analysisp. 337
The Logic of Sports Team Subsidiesp. 339
Cost-Benefit Analysis Concepts in Sportsp. 347
Estimates of Subsidy Costsp. 359
Estimates of Subsidy Benefitsp. 361
Are the Costs of Subsidies Worth It?p. 370
Chapter 11 The Stadium Messp. 378
Rational Actor Explanations in Politics: General Insightsp. 379
Owners as Beneficiaries of Rational Actor Subsidy Politicsp. 384
The Role of Leagues in Rational Actor Subsidy Politicsp. 392
The Stadium Mess Explainedp. 395
Direct Democracy and the Stadium Messp. 398
First Down and $782 Million to Go in Seattlep. 405
Altering the Politics of Stadium Subsidiesp. 411
Chapter 12 Taxes, Antitrust, and Competition Policyp. 417
Taxesp. 418
Antitrustp. 425
The Impacts of Special Tax and Antitrust Statusp. 430
Rational Actor Politics, Taxes, and Antitrustp. 437
Competition Policyp. 441
Part IV College Sportsp. 456
Chapter 13 College Sportsp. 456
College Sports Really Are Big Businessp. 457
Demand and College Sports Revenuep. 458
The Market for College Sports Broadcastsp. 465
Cost, Profits, and Qualityp. 471
Sports Market Outcomes: Athletic Departments, Conferences, and the NCAAp. 482
Sports Market Outcomes: Competitive Balancep. 488
The Value of College Sports Talentp. 498
A Synopsis of Remaining Issuesp. 509
Glossaryp. 522
Indexp. 530
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