Electronic commerce

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010105483	HF5548.32 S36 2007	Open Access Book	Book	Searching... Unknown
Searching... PSZ KL	30000010133909	HF5548.32 S36 2007	Open Access Book	Book	Searching... Unknown

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

Author Notes

Gary Schneider is an Associate Professor of Accounting and Information Systems at the University of San Diego School of Business

Preface	p. xvii
Part 1 Introduction
Chapter 1 Introduction to Electronic Commerce	p. 2
Electronic Commerce: The Second Wave	p. 4
Electronic Commerce and Electronic Business	p. 5
Categories of Electronic Commerce	p. 5
The Development and Growth of Electronic Commerce	p. 8
The Dot-Com Boom, Bust, and Rebirth	p. 9
The Second Wave of Electronic Commerce	p. 11
Business Models, Revenue Models, and Business Processes	p. 14
Focus on Specific Business Processes	p. 14
Role of Merchandising	p. 15
Product/Process Suitability to Electronic Commerce	p. 15
Advantages of Electronic Commerce	p. 17
Disadvantages of Electronic Commerce	p. 18
Economic Forces and Electronic Commerce	p. 20
Transaction Costs	p. 21
Markets and Hierarchies	p. 22
Using Electronic Commerce to Reduce Transaction Costs	p. 24
Network Economic Structures	p. 24
Network Effects	p. 25
Using Electronic Commerce to Create Network Effects	p. 26
Identifying Electronic Commerce Opportunities	p. 26
Strategic Business Unit Value Chains	p. 26
Industry Value Chains	p. 28
SWOT Analysis: Evaluating Business Unit Opportunities	p. 30
International Nature of Electronic Commerce	p. 31
Trust Issues on the Web	p. 32
Language Issues	p. 33
Culture Issues	p. 34
Culture and Government	p. 36
Infrastructure Issues	p. 38
Summary	p. 41
Key Terms	p. 41
Review Questions	p. 42
Exercises	p. 42
Cases	p. 43
For Further Study and Research	p. 47
Chapter 2 Technology Infrastructure: The Internet and the World Wide Web	p. 51
The Internet and the World Wide Web	p. 53
Origins of the Internet	p. 54
New Uses for the Internet	p. 54
Commercial Use of the Internet	p. 55
Growth of the Internet	p. 56
Emergence of the World Wide Web	p. 57
Packet-Switched Networks	p. 60
Routing Packets	p. 60
Internet Protocols	p. 62
TCP/IP	p. 62
IP Addressing	p. 63
Domain Names	p. 64
Web Page Request and Delivery Protocols	p. 66
Electronic Mail Protocols	p. 66
Unsolicited Commercial E-Mail (UCE, Spam)	p. 67
Markup Languages and the Web	p. 68
Standard Generalized Markup Language	p. 69
Hypertext Markup Language	p. 70
Extensible Markup Language (XML)	p. 76
HTML and XML Editors	p. 81
Intranets and Extranets	p. 82
Intranets	p. 82
Extranets	p. 83
Public and Private Networks	p. 83
Virtual Private Network (VPN)	p. 84
Internet Connection Options	p. 85
Connectivity Overview	p. 85
Voice-Grade Telephone Connections	p. 86
Broadband Connections	p. 86
Leased-Line Connections	p. 88
Wireless Connections	p. 88
Internet2 and the Semantic Web	p. 92
Summary	p. 94
Key Terms	p. 95
Review Questions	p. 97
Exercises	p. 97
Cases	p. 98
For Further Study and Research	p. 101
Part 2 Business Strategies for Electronic Commerce
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence	p. 106
Revenue Models	p. 107
Web Catalog Revenue Models	p. 108
Digital Content Revenue Models	p. 115
Advertising-Supported Revenue Models	p. 117
Advertising-Subscription Mixed Revenue Models	p. 121
Fee-for-Transaction Revenue Models	p. 122
Fee-for-Service Revenue Models	p. 130
Revenue Models in Transition	p. 132
Subscription to Advertising-Supported Model	p. 133
Advertising-Supported to Advertising-Subscription Mixed Model	p. 133
Advertising-Supported to Fee-for-Services Model	p. 133
Advertising-Supported to Subscription Model	p. 134
Multiple Transitions	p. 134
Revenue Strategy Issues	p. 136
Channel Conflict and Cannibalization	p. 137
Strategic Alliances and Channel Distribution Management	p. 138
Mobile Commerce	p. 139
Creating an Effective Web Presence	p. 140
Identifying Web Presence Goals	p. 140
Achieving Web Presence Goals	p. 141
Web Site Usability	p. 146
How the Web Is Different	p. 146
Meeting the Needs of Web Site Visitors	p. 147
Trust and Loyalty	p. 149
Rating Electronic Commerce Web Sites	p. 150
Usability Testing	p. 150
Customer-Centric Web Site Design	p. 151
Connecting with Customers	p. 151
The Nature of Communication on the Web	p. 152
Summary	p. 155
Key Terms	p. 155
Review Questions	p. 156
Exercises	p. 157
Cases	p. 157
For Further Study and Research	p. 161
Chapter 4 Marketing on the Web	p. 165
Web Marketing Strategies	p. 167
Product-Based Marketing Strategies	p. 168
Customer-Based Marketing Strategies	p. 170
Communicating with Different Market Segments	p. 171
Trust and Media Choice	p. 172
Market Segmentation	p. 173
Market Segmentation on the Web	p. 175
Offering Customers a Choice on the Web	p. 176
Beyond Market Segmentation: Customer Behavior and Relationship Intensity	p. 176
Segmentation Using Customer Behavior	p. 176
Customer Relationship Intensity and Life-Cycle Segmentation	p. 179
Acquisition, Conversion, and Retention of Customers	p. 181
Customer Acquisition, Conversion, and Retention: The Funnel Model	p. 183
Advertising on the Web	p. 184
Banner Ads	p. 185
Other Web Ad Formats	p. 189
Site Sponsorships	p. 190
Effectiveness of Online Advertising	p. 190
E-Mail Marketing	p. 191
Permission Marketing	p. 191
Combining Content and Advertising	p. 192
Outsourcing E-Mail Processing	p. 192
Technology-Enabled Customer Relationship Management	p. 193
CRM as a Source of Value in the Marketspace	p. 193
Creating and Maintaining Brands on the Web	p. 195
Elements of Branding	p. 195
Emotional Branding vs. Rational Branding	p. 196
Brand Leveraging Strategies	p. 197
Brand Consolidation Strategies	p. 197
Costs of Branding	p. 197
Affiliate Marketing Strategies	p. 198
Viral Marketing Strategies	p. 199
Search Engine Positioning and Domain Names	p. 201
Search Engines and Web Directories	p. 201
Paid Search Engine Inclusion and Placement	p. 202
Web Site Naming Issues	p. 204
Summary	p. 207
Key Terms	p. 207
Review Questions	p. 209
Exercises	p. 209
Cases	p. 210
For Further Study and Research	p. 213
Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce	p. 217
Purchasing, Logistics, and Support Activities	p. 219
Purchasing Activities	p. 220
Direct vs. Indirect Materials Purchasing	p. 222
Logistics Activities	p. 223
Support Activities	p. 225
E-Government	p. 226
Network Model of Economic Organization	p. 228
Electronic Data Interchange	p. 229
Early Business Information Interchange Efforts	p. 230
Emergence of Broader EDI Standards	p. 231
How EDI Works	p. 232
Value-Added Networks	p. 237
EDI on the Internet	p. 239
Open Architecture of the Internet	p. 240
Financial EDI	p. 241
Supply Chain Management Using Internet Technologies	p. 242
Value Creation in the Supply Chain	p. 242
Increasing Supply Chain Efficiencies	p. 244
Using Materials-Tracking Technologies with EDI and Electronic Commerce	p. 245
Creating an Ultimate Consumer Orientation in the Supply Chain	p. 247
Building and Maintaining Trust in the Supply Chain	p. 247
Electronic Marketplaces and Portals	p. 248
Independent Industry Marketplaces	p. 248
Private Stores and Customer Portals	p. 251
Private Company Marketplaces	p. 251
Industry Consortia-Sponsored Marketplaces	p. 252
Summary	p. 254
Key Terms	p. 254
Review Questions	p. 255
Exercises	p. 256
Cases	p. 256
For Further Study and Research	p. 259
Chapter 6 Online Auctions, Virtual Communities, and Web Portals	p. 263
Auction Overview	p. 264
Origins of Auctions	p. 265
English Auctions	p. 265
Dutch Auctions	p. 266
First-Price Sealed-Bid Auctions	p. 267
Second-Price Sealed-Bid Auctions	p. 267
Open-Outcry Double Auctions	p. 267
Sealed-Bid Double Auctions	p. 268
Reverse (Seller-Bid) Auctions	p. 268
Online Auctions and Related Businesses	p. 269
General Consumer Auctions	p. 270
Specialty Consumer Auctions	p. 276
Consumer Reverse Auctions and Group Purchasing Sites	p. 276
Business-to-Business Auctions	p. 279
Business-to-Business Reverse Auctions	p. 283
Auction-Related Services	p. 284
Virtual Communities and Web Portals	p. 288
Mobile Communications Technology	p. 289
Mobile Business	p. 290
Intelligent Software Agents	p. 290
Virtual Communities	p. 291
Early Web Communities	p. 292
Web Community Consolidation	p. 294
Web Communities in the Second Wave of Electronic Commerce	p. 294
Revenue Models for Web Portals and Virtual Communities	p. 296
Summary	p. 300
Key Terms	p. 300
Review Questions	p. 301
Exercises	p. 302
Cases	p. 303
For Further Study and Research	p. 305
Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues	p. 309
The Legal Environment of Electronic Commerce	p. 311
Borders and Jurisdiction	p. 311
Jurisdiction on the Internet	p. 314
Conflict of Laws	p. 317
Contracting and Contract Enforcement in Electronic Commerce	p. 318
Use and Protection of Intellectual Property in Online Business	p. 322
Web Site Content Issues	p. 322
Domain Names, Cybersquatting, and Name Stealing	p. 326
Protecting Intellectual Property Online	p. 327
Defamation	p. 328
Deceptive Trade Practices	p. 329
Advertising Regulation	p. 329
Online Crime, Terrorism, and Warfare	p. 331
Online Crime	p. 331
Online Warfare and Terrorism	p. 333
Ethical Issues	p. 333
Ethics and Web Business Policies	p. 334
Privacy Rights and Obligations	p. 334
Communications with Children	p. 339
Taxation and Electronic Commerce	p. 340
Nexus	p. 341
U.S. Income Taxes	p. 341
U.S. State Sales Taxes	p. 342
European Union Value Added Taxes	p. 343
Summary	p. 344
Key Terms	p. 345
Review Questions	p. 345
Exercises	p. 346
Cases	p. 346
For Further Study and Research	p. 349
Part 3 Technologies for Electronic Commerce
Chapter 8 Web Server Hardware and Software	p. 354
Web Server Basics	p. 356
Types of Web Sites	p. 356
Web Clients and Web Servers	p. 357
Dynamic Content	p. 358
Various Meanings of "Server"	p. 360
Web Client/Server Communication	p. 361
Two-Tier Client/Server Architecture	p. 361
Three-Tier and N-Tier Client/Server Architectures	p. 362
Software for Web Servers	p. 363
Operating Systems for Web Servers	p. 364
Web Server Software	p. 364
Finding Web Server Software Information	p. 367
Electronic Mail (E-Mail)	p. 367
E-Mail Benefits	p. 367
E-Mail Drawbacks	p. 367
Spam	p. 368
Solutions to the Spam Problem	p. 369
Web Site and Internet Utility Programs	p. 377
Finger and Ping Utilities	p. 378
Tracert and Other Route-Tracing Programs	p. 378
Telnet and FTP Utilities	p. 379
Indexing and Searching Utility Programs	p. 380
Data Analysis Software	p. 380
Link-Checking Utilities	p. 380
Remote Server Administration	p. 381
Web Server Hardware	p. 381
Server Computers	p. 381
Web Server Performance Evaluation	p. 383
Web Server Hardware Architectures	p. 384
Summary	p. 388
Key Terms	p. 388
Review Questions	p. 389
Exercises	p. 390
Cases	p. 390
For Further Study and Research	p. 394
Chapter 9 Electronic Commerce Software	p. 397
Web Hosting Alternatives	p. 398
Basic Functions of Electronic Commerce Software	p. 400
Catalog Display	p. 401
Shopping Cart	p. 403
Transaction Processing	p. 407
Advanced Functions of Electronic Commerce Software	p. 407
Middleware	p. 407
Enterprise Application Integration and Databases	p. 408
Web Services	p. 410
Integration with ERP Systems	p. 413
Electronic Commerce Software for Small and Midsize Companies	p. 415
Basic Commerce Service Providers	p. 415
Mall-Style Commerce Service Providers	p. 418
Estimated Operating Expenses for a Small Web Business	p. 420
Electronic Commerce Software for Midsize to Large Businesses	p. 421
Web Site Development Tools	p. 421
Electronic Commerce Software for Large Businesses	p. 423
Enterprise-Class Electronic Commerce Software	p. 424
Customer Relationship Management Software	p. 426
Supply Chain Management Software	p. 428
Content Management Software	p. 428
Knowledge Management Software	p. 429
Summary	p. 430
Key Terms	p. 430
Review Questions	p. 431
Exercises	p. 431
Cases	p. 433
For Further Study and Research	p. 435
Chapter 10 Electronic Commerce Security	p. 438
Online Security Issues Overview	p. 440
Managing Risk	p. 441
Computer Security Classifications	p. 442
Security Policy and Integrated Security	p. 442
Security for Client Computers	p. 444
Cookies	p. 444
Web Bugs	p. 447
Active Content	p. 447
Java Applets	p. 449
JavaScript	p. 449
ActiveX Controls	p. 450
Graphics and Plug-Ins	p. 450
Viruses, Worms, and Antivirus Software	p. 451
Digital Certificates	p. 455
Steganography	p. 458
Physical Security for Clients	p. 458
Communication Channel Security	p. 459
Secrecy Threats	p. 459
Integrity Threats	p. 461
Necessity Threats	p. 462
Threats to the Physical Security of Internet Communications Channels	p. 463
Threats to Wireless Networks	p. 463
Encryption Solutions	p. 464
Ensuring Transaction Integrity with Hash Functions	p. 471
Ensuring Transaction Integrity with Digital Signatures	p. 472
Guaranteeing Transaction Delivery	p. 473
Security for Server Computers	p. 474
Web Server Threats	p. 474
Database Threats	p. 475
Other Programming Threats	p. 475
Threats to the Physical Security of Web Servers	p. 476
Access Control and Authentication	p. 478
Firewalls	p. 479
Organizations that Promote Computer Security	p. 481
CERT	p. 482
Other Organizations	p. 482
Computer Forensics and Ethical Hacking	p. 483
Summary	p. 484
Key Terms	p. 485
Review Questions	p. 486
Exercises	p. 487
Cases	p. 487
For Further Study and Research	p. 490
Chapter 11 Payment Systems For Electronic Commerce	p. 493
Online Payment Basics	p. 495
Payment Cards	p. 497
Advantages and Disadvantages of Payment Cards	p. 499
Payment Acceptance and Processing	p. 499
Electronic Cash	p. 503
Micropayments and Small Payments	p. 504
Privacy and Security of Electronic Cash	p. 504
Holding Electronic Cash: Online and Offline Cash	p. 505
Advantages and Disadvantages of Electronic Cash	p. 506
How Electronic Cash Works	p. 507
Providing Security for Electronic Cash	p. 507
Electronic Cash Systems	p. 508
Electronic Wallets	p. 513
Microsoft .NET Passport	p. 514
Yahoo! Wallet	p. 514
W3C Micropayment Standards Development Activity	p. 515
The ECML Standard	p. 515
Stored-Value Cards	p. 517
Magnetic Strip Cards	p. 517
Smart Cards	p. 518
Internet Technologies and the Banking Industry	p. 520
Check Processing	p. 520
Phishing Attacks	p. 521
Organized Crime, Identity Theft, and Phishing Attacks	p. 523
Phishing Attack Countermeasures	p. 524
Summary	p. 526
Key Terms	p. 526
Review Questions	p. 527
Exercises	p. 527
Cases	p. 529
For Further Study and Research	p. 531
Part 4 Integration
Chapter 12 Planning for Electronic Commerce	p. 536
Planning Electronic Commerce Initiatives	p. 537
Identifying Objectives	p. 538
Linking Objectives to Business Strategies	p. 538
Measuring Benefits	p. 539
Managing Costs	p. 540
Comparing Benefits to Costs	p. 547
Return on Investment (ROI)	p. 547
Strategies for Developing Electronic Commerce Web Sites	p. 548
Internal Development vs. Outsourcing	p. 549
Selecting a Hosting Service	p. 553
New Methods for Implementing Partial Outsourcing	p. 554
Managing Electronic Commerce Implementations	p. 555
Project Management	p. 555
Project Portfolio Management	p. 557
Staffing for Electronic Commerce	p. 557
Postimplementation Audits	p. 560
Summary	p. 561
Key Terms	p. 561
Review Questions	p. 562
Exercises	p. 562
Cases	p. 563
For Further Study and Research	p. 566
Glossary	p. 569
Index	p. 601

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