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Material Type: Computer File Accompanies Open Access Book

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Language: English

Author

Demkin, Joseph A.

(8)

American Institute of Architects

(6)

Malhotra, Naresh K.

(5)

Gates, Roger H., 1942-

(4)

Armstrong, Gary

(3)

Burns, Alvin C.

(3)

Bush, Ronald F.

(3)

Hawkins, Del I.

(3)

(3)

McDaniel, Carl D.

(3)

Mothersbaugh, David L.

(3)

Perreault, William D.

(3)

Wood, Marian Burk

(3)

(2)

(2)

Birks, David F.

(2)

Clow, Kenneth E.

(2)

Cravens, David W.

(2)

Etzel, Michael J.

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A.

(2)

Lamb, Charles W.

(2)

Leong, G. Keong

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Pride, William M.

(2)

Stanton, William J.

(2)

Tan, Keah-Choon

(2)

Walker, Bruce J.

(2)

Wisner, Joel D.

(2)

Aaker, David A.

(1)

Abu Bakar Abdul Hamid

(1)

Anderson, Phillip H.

(1)

Arter, Judith A.

(1)

Block, Martin P., 1946

(1)

Block, Tamara Brezen

(1)

Boone, Louis E.

(1)

Boyd, Harper W.

(1)

Broderick, Amanda

(1)

Brown, Karen M.

(1)

Cateora, Philip R.

(1)

(1)

Charles, Curtis B.

(1)

Cheverton, Peter

(1)

Coffman, Sandy, 1942-

(1)

Coney, Kenneth A.

(1)

Cooper, Donald R.

(1)

Crittenden, Victoria L.

(1)

Crittenden, Victoria Lynn

(1)

(1)

Evans, Dave, 1956-

(1)

(1)

Futrell, Charles M.

(1)

Giletti, Dorene

(1)

Goldstein, Beth

(1)

Graham, John L.

(1)

(1)

Hawkins, Delbert

(1)

Hishamuddin Md. Som

(1)

(1)

Kaminsky, Philip

(1)

Kaushik, Avinash

(1)

Kennedy, Dan S.

(1)

Kennedy, Dan S., 1954-

(1)

Keyes, Jessica, 1950-

(1)

Khandpur, Navtej

(1)

Kiel, Geoffrey C. (Geoffrey Charles)

(1)

King, Janice M.

(1)

Kumar, V., 1957-

(1)

Kurtz, David L.

(1)

Lakhani, Dave, 1965-

(1)

Lesch, William Clarence, 1956-

(1)

Loudon, David L.

(1)

Lukas, Bryan A.

(1)

Mason, Charlotte H.

(1)

Mayfield, John D.

(1)

McColl-Kennedy, J. R.

(1)

(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm

(1)

Moran, Mike, 1958-

(1)

(1)

Nemzow, Martin A. W.

(1)

(1)

Peterson, Mark, 1956-

(1)

(1)

Piotrowski, Christine M., 1947-

(1)

Racom Communications

(1)

(1)

(1)

Rohaizat Baharun

(1)

Rosenwald, Peter J.

(1)

(1)

Schindler, Pamela S.

(1)

Senese, Brian P.

(1)

Simchi-Levi, David

(1)

Simchi-Levi, Edith

(1)

Skildum-Reid, Kim

(1)

Society of Design Administration

(1)

Stevens, Robert E., 1942-

(1)

(1)

(1)

Wevers, Jasmine

(1)

Williams, Beth, 1973-

(1)

Wilson, Alan M.

(1)

Woodbury, Debbie

(1)

(1)

Format

(86)

(13)

Subject

(21)

Marketing research

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(9)

Architectural services marketing -- United States -- Handbooks, manual, etc

(7)

Internet marketing

(5)

Marketing -- Management

(5)

Market surveys -- United States

(4)

(3)

Business logistics

(3)

Consumer behavior -- United States

(3)

Consumer behavior -- United States -- Case studies

(3)

Electronic commerce

(3)

Marketing -- Management -- Handbooks, manuals, etc.

(3)

Marketing channels -- Management

(3)

Marketing research -- Methodology

(3)

Physical distribution of goods -- Management

(3)

(2)

Communication in marketing

(2)

Export marketing

(2)

Internet advertising

(2)

(2)

Marketing -- Case studies

(2)

Marketing -- Data processing

(2)

Marketing -- Europe -- Case studies

(2)

Marketing -- United States

(2)

Academic achievement -- United States -- Evaluation

(1)

Affluent consumers -- United States

(1)

Architectural services marketing -- United States -- Data processing

(1)

Architectural services marketing -- United States -- Handbooks, manuals, etc.

(1)

Architectural services marketing -- United States -- Quality control

(1)

(1)

Artists -- Vocational guidance

(1)

Business planning

(1)

Career development

(1)

Consumer behavior

(1)

Corporate sponsorship

(1)

Customer relations -- Management -- Data processing

(1)

Customer services -- Information technology

(1)

Decision support systems

(1)

Design services -- Forms

(1)

Design services -- Marketing

(1)

Design services -- United States -- Marketing

(1)

Direct marketing

(1)

Education -- Standards

(1)

Education -- Standards -- United States

(1)

Education -- United States -- Evaluation

(1)

Electronic commerce -- Customer services -- Management

(1)

Grading and marking (Students)

(1)

Grading and marking (students) -- United States

(1)

High technology industries -- Marketing

(1)

Industrial management

(1)

Industrial marketing -- Management

(1)

Industrial marketing -- Research

(1)

Industrial procurement

(1)

Industrial relations

(1)

Information technology -- Management

(1)

Integrated marketing communications

(1)

Interactive marketing

(1)

Interior decoration -- Practice

(1)

Interior decoration firms -- United States -- Management

(1)

International business enterprises

(1)

(1)

Internet marketing -- United States -- Case studeis

(1)

Internet users -- Statistics -- Data processing

(1)

(1)

(1)

Marketing -- Cost effectiveness

(1)

Marketing -- Decision making

(1)

Marketing -- Econometric models

(1)

Marketing -- Psychological aspects

(1)

Marketing -- Simulation methods

(1)

Marketing -- Textbooks

(1)

Marketing research -- Case studies

(1)

Marketing research -- Data processing

(1)

Marketing research -- Statistical methods

(1)

New business enterprises -- Communication systems

(1)

New business enterprises -- Management

(1)

New products -- Evaluation

(1)

New products -- Management

(1)

New products -- Marketing -- Evaluation

(1)

Photography -- Marketing

(1)

Photography -- Vocational guidance

(1)

Physical fitness centers -- Management

(1)

Physical fitness centers -- Marketing

(1)

Product management -- Data processing

(1)

Real estate agents -- United States

(1)

(1)

Relationship marketing

(1)

SPSS for Windows

(1)

Sales management -- Data processing

(1)

(1)

Selling -- Data processing

(1)

Selling -- Study and teaching

(1)

Small business marketing

(1)

Social marketing

(1)

Social media -- Marketing

(1)

Special events -- Marketing

(1)

Strategic planning

(1)

Subliminal advertising

(1)

Subliminal projection

(1)

Vocational guidance

(1)

Web site development

(1)

Web sites -- Design and construction

(1)

Web usage mining

(1)

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13.

Cover image for The marketing game!

The marketing game!

by

Mason, Charlotte H.

Author

Mason, Charlotte H., Perreault, William D.

Format:

Call Number

CP 014057

Publisher

McGraw Hill,

Publication Date

2002

ISBN

9780072513806

Available:
Holds:
Copies:

SD_ILS:584416

14.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip, Armstrong, Gary

Format:

Call Number

CP 2124

Edition

9th ed.

Publisher

Prentice Hall,

Publication Date

2001

ISBN

9780130883681

Available:
Holds:
Copies:

SD_ILS:591261

15.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip, Armstrong, Gary

Format:

Call Number

CP 668

Edition

8th ed

Publisher

Prentice-Hall,

Publication Date

1999

ISBN

9780130961907

Available:
Holds:
Copies:

SD_ILS:513644

16.

Cover image for Web marketing cookbook

Web marketing cookbook

by

King, Janice M.

Author

King, Janice M.

Format:

Call Number

CP 972

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471179115

Available:
Holds:
Copies:

SD_ILS:565295

17.

Cover image for The marketing plan handbook

The marketing plan handbook

The marketing plan handbook

by

Wood, Marian Burk

Author

Wood, Marian Burk

Format:

Call Number

CP 014765

Edition

3rd ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2008

Available:
Holds:
Copies:

SD_ILS:585680

18.

Cover image for The ambush marketing toolkit

The ambush marketing toolkit

by

Skildum-Reid, Kim

Author

Skildum-Reid, Kim

Format:

Call Number

CP 024229

Publisher

McGraw-Hill Book Company Australia,

Publication Date

2007

ISBN

9780070138087

Available:
Holds:
Copies:

SD_ILS:766013

19.

Cover image for Merlin a marketing simulation

Merlin a marketing simulation

Merlin a marketing simulation

by

Anderson, Phillip H.

Author

Anderson, Phillip H.

Format:

Call Number

CP 015742

Publisher

McGraw-Hill/Irwin,

Publication Date

2004

ISBN

9780072933369

Available:
Holds:
Copies:

SD_ILS:589679

20.

Cover image for Strategic marketing management cases

Strategic marketing management cases

Strategic marketing management cases

by

Cravens, David W.

Author

Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.

Format:

Call Number

DSK 1535

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

1998

ISBN

9780073037226

Available:
Holds:
Copies:

SD_ILS:562103

21.

Cover image for Marketing : a strategic approach

Marketing : a strategic approach

Marketing : a strategic approach

by

McColl-Kennedy, J. R.

Author

McColl-Kennedy, J. R., Kiel, Geoffrey C. (Geoffrey Charles)

Format:

Call Number

CP 1763

Publisher

Nelson Thomson Learning,

Publication Date

2000

ISBN

9780170091169

Available:
Holds:
Copies:

SD_ILS:589682

22.

Cover image for Emerald : international marketing review

Emerald : international marketing review

Emerald : international marketing review

Format:

Call Number

CP 168 1 CD-ROM archive 1993-1995

Publisher

MCB University Press,

Publication Date

1996

Available:
Holds:
Copies:

SD_ILS:610645

23.

Cover image for Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

by

Hawkins, Del I.

Author

Hawkins, Del I., Mothersbaugh, David L.

Format:

Call Number

CP 031257

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780077325060

Available:
Holds:
Copies:

SD_ILS:816070

24.

Cover image for Marketing IT products and services

Marketing IT products and services

by

Keyes, Jessica, 1950-

Author

Keyes, Jessica, 1950-

Format:

Call Number

CP 025054

Publisher

CRC Press,

Publication Date

2010

ISBN

9781439803196

Available:
Holds:
Copies:

SD_ILS:774318

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