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Subject: Advertising

Author

(6)

Clow, Kenneth E.

(6)

Shimp, Terence A.

(4)

Belch, Michael A.

(3)

Geuens, Maggie, 1969-

(2)

Hackley, Christopher E.

(2)

(1)

Andrews, J. Craig

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Belch, George E.

(1)

Belch, George E.

(1)

Belch, George E. (George Eugene)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, George E., author

(1)

Belch, Michael A

(1)

Belch, Michael A., author

(1)

Bergh, Joeri van den, 1971-

(1)

Bernstein, David

(1)

(1)

(1)

De Pelsmacker, Patrick, 1957-

(1)

DeLozier, M. Wayne

(1)

Engel, James F.

(1)

Kinnear, Thomas C., 1943-

(1)

Kitchen, Philip J.

(1)

(1)

Lautenslager, Al

(1)

Levinson, Jay Conrad

(1)

Mueller, Barbara

(1)

Pelsmacker, Patrick de, 1957-

(1)

Robertson, J. L.

(1)

(1)

Sugiyama, Kotaro

(1)

Van den Bergh, Joeri, 1971-

(1)

Warshaw, Martin R.

(1)

Weigold, Michael F., 1958-, author

(1)

(1)

Language

(33)

(1)

Format

(32)

(1)

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Closed Access Thesis

Computer File Accompanies Open Access Book

Open Access Book

Subject

Communication in marketing

(19)

Sales promotion

(11)

(5)

Direct marketing

(4)

Marketing -- Management

(3)

Advertising -- Brand name products

(2)

Advertising -- Social aspects

(2)

Export marketing

(2)

Advertising agencies -- Japan -- Management

(1)

Advertising campaigns

(1)

Advertising media planning

(1)

Business communication

(1)

Communication -- Malaysia -- Directories

(1)

Communication in management

(1)

Communication in marketing -- Europe

(1)

Corporate image

(1)

Creative ability in business

(1)

Employment interviewing

(1)

Endorsements in advertising

(1)

Intercultural communication

(1)

Market segmentation

(1)

Mass media -- Malaysia -- Directories

(1)

Public relations -- Corporations

(1)

(1)

Television advertising

(1)

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13.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Author

Belch, George E. (George Edward), 1951-, Belch, Michael A.

Format:

Call Number

HF5823 B38 2009

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381091

Available:
Holds:
Copies:

SD_ILS:285380

14.

Cover image for Integrated advertising, promotion & marketing communications

Integrated advertising, promotion & marketing communications

Integrated advertising, promotion & marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2007

Edition

3rd ed.

Publisher

Pearson Prentice Hall,

Publication Date

2007

ISBN

9780131866225

Available:
Holds:
Copies:

SD_ILS:115647

15.

Cover image for The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

by

Bly, Robert W.

Author

Bly, Robert W.

Format:

Call Number

HF5415.123 B595 2005

Publisher

Thomson,

Publication Date

2005

ISBN

9780324300826

Available:
Holds:
Copies:

SD_ILS:138807

16.

Cover image for Advertising and promotion : communicating brands

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2005

Publisher

Sage Publications,

Publication Date

2005

ISBN

9780761941545

Available:
Holds:
Copies:

SD_ILS:425092

17.

Cover image for Foundations of marketing communications : a European perspective

Foundations of marketing communications : a European perspective

by

Pelsmacker, Patrick de, 1957-

Author

Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-

Format:

Call Number

HF5415.123 P44 2005

Edition

Rev. ed.

Publisher

Financial Times/Prentice Hall,

Publication Date

2005

ISBN

9780273703860

Available:
Holds:
Copies:

SD_ILS:444248

18.

Campaign planner for integrated brand communications

by

Sayre, Shay

Author

Sayre, Shay

Format:

Call Number

HF5823 S39 2005

Edition

3rd ed.

Publisher

Thomson/South-Western,

Publication Date

2005

ISBN

9780324321470

Available:
Holds:
Copies:

SD_ILS:467589

19.

Cover image for A reader in marketing communications

A reader in marketing communications

by

Kitchen, Philip J.

Author

Kitchen, Philip J.

Format:

Call Number

HF5415.123 R42 2005

Publisher

Routledge,

Publication Date

2005

ISBN

9780415356480

Available:
Holds:
Copies:

SD_ILS:140224

20.

Cover image for IMC planPro

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

CP 6783

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2004

ISBN

9780131415287

Available:
Holds:
Copies:

SD_ILS:617019

21.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2004

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2004

ISBN

9780131060524

Available:
Holds:
Copies:

SD_ILS:433971

22.

Cover image for Advertising by design : creating visual communications with graphic impact

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin

Author

Landa, Robin

Format:

Call Number

HF5823 L36 2004

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780471428978

Available:
Holds:
Copies:

SD_ILS:401423

23.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B38 2004

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

2004

ISBN

9780072536768

Available:
Holds:
Copies:

SD_ILS:352795

24.

Cover image for Marketing communications : a European perspective

Marketing communications : a European perspective

by

De Pelsmacker, Patrick, 1957-

Author

De Pelsmacker, Patrick, 1957-, Geuens, Maggie, 1969-, Van den Bergh, Joeri, 1971-

Format:

Call Number

HF5415.123 D46 2004

Edition

2nd ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2004

ISBN

9780273685005

Available:
Holds:
Copies:

SD_ILS:128658

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