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Subject: Marketing

Author

(32)

Armstrong, Gary

(20)

Kurtz, David L.

(14)

McCarthy, E. Jerome (Edmund Jerome)

(13)

Perreault, William D.

(13)

Boone, Louis E.

(11)

Stanton, William J.

(11)

Etzel, Michael J.

(8)

Kerin, Roger A.

(8)

Walker, Bruce J.

(8)

Baker, Michael John

(7)

(7)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(7)

(7)

Pride, William M.

(7)

(6)

Bitner, Mary Jo

(5)

D'Amico, Michael

(5)

Hair, Joseph F.

(5)

(5)

Zeithaml, Valarie A.

(5)

Zikmund, William G.

(5)

Abu Bakar Abdul Hamid

(4)

(4)

Davidson, Jeffrey P.

(4)

Hartley, Steven William

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Sheth, Jagdish N.

(4)

Ahmad Sharifuddin Shamsuddin

(3)

Armstrong, Gary (Gary M.)

(3)

Berkowitz, Eric N.

(3)

Burrow, James L.

(3)

Chartered Institute of Marketing

(3)

(3)

Dwyer, F. Robert

(3)

Ferrell, O. C., author

(3)

(3)

Gremler, Dwayne D.

(3)

(3)

Lamb, Charles W., 1944-

(3)

Levinson, Jay Conrad

(3)

Levy, Michael, 1950-

(3)

McDaniel, Carl D.

(3)

Rudelus, William

(3)

Tadajewski, Mark

(3)

Tanner, John F.

(3)

(2)

Ahmad Faizal Husain

(2)

(2)

Boone, Louis E.

(2)

Brogowicz, Andrew A.

(2)

(2)

Cannon, Joseph P.

(2)

Collins, Eliza G. C.

(2)

Connor, Richard A.

(2)

Cundiff, Edward W.

(2)

Devanna, Mary Anne

(2)

Dransfield, Rob

(2)

(2)

Fakulti Sains Komputer dan Sistem Maklumat

(2)

(2)

Futrell, Charles

(2)

(2)

(2)

(2)

Hartley, Steven William, author

(2)

Husted, Stewart W.

(2)

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A., author

(2)

Keyes, Jessica, 1950-

(2)

(2)

Lamb, Charles W.

(2)

Lowry, James R.

(2)

Luther, William M.

(2)

Maclaran, Pauline

(2)

Madina Tulemissova

(2)

(2)

Mason, Charlotte H.

(2)

Md. Izani @ Afzanizan Kasnin

(2)

Mohd. Shoki Md. Ariff, supervisor

(2)

(2)

(2)

(2)

Pride, William M., 1942- author

(2)

Racom Communications

(2)

(2)

Richardson, John E.

(2)

Rohaizat Baharun

(2)

Rohaizat Baharun, supervisor

(2)

Rosenwald, Peter J.

(2)

Rudelius, William

(2)

Rudelius, William, author

(2)

Skildum-Reid, Kim

(2)

Skinner, Steven J.

(2)

(2)

SpringerLink (Online service)

(2)

Still, Richard R.

(2)

Sumathi Subramaniam, 1980-

(2)

(2)

Troilo, Gabriele

(2)

(2)

Varble, Dale L.

(2)

(2)

Woodbury, Debbie

(2)

Aaker, David A.

(1)

(1)

Ab. Rahman Ahmad

(1)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Ahamad Zaidi Bahari

(1)

Ahmad Azmi Mohd. Ariffin

(1)

Ahmad Syafri Thalib

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

(1)

(1)

Allen, Margaret

(1)

(1)

Allvine, Fred C.

(1)

Alsbury, Alison

(1)

(1)

Ambadar, Jackie, author

(1)

American Marketing Association

(1)

Ammerman, William, 1967- author

(1)

Amstrong, Kotler

(1)

Anbananthan Sambasivam

(1)

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Ashworth, G. J. (Gregory John), 1941-

(1)

(1)

Azevedo, Abaete de

(1)

Azreen Sofea, editor

(1)

BPP Learning Media (Firm)

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J

(1)

Baker, Stephen., editor

(1)

Baker, Susan, 1958-

(1)

Ballantyne, David

(1)

Barletta, Marti

(1)

(1)

Barrell, Alan W.

(1)

Barry, Thomas E., 1943-

(1)

Barta, Thomas, author

(1)

Barwise, Patrick

(1)

Barwise, Patrick, author

(1)

(1)

Baxter, Alistair

(1)

(1)

(1)

(1)

Bennett, Peter D.

(1)

(1)

Betancourt, Roger R.

(1)

(1)

Beviryan Nichmariena Chrisviandy

(1)

Bhattacharjee, Dibyojyoti

(1)

Bickerton, Matthew

(1)

Bickerton, Pauline

(1)

(1)

(1)

Bishop, Jacqueline

(1)

(1)

Blythe, Jim, author

(1)

Bose, D. Chandra

(1)

Bosiljevac, Jim

(1)

Bosworth, Michael T.

(1)

Bovee, Courtland L.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

(1)

(1)

Brand Bucket Company (London, England)

(1)

(1)

Brassington, Frances

(1)

(1)

Breidert, Christoph

(1)

(1)

Broadview Media

(1)

(1)

(1)

Brown, Milton P.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Burton, Dawn, 1961-

(1)

(1)

Buskirk, Richard Hobart, 1927-

(1)

(1)

Calder, Bobby J.

(1)

Cancel, David, 1972-, author

(1)

(1)

(1)

Carl A. Woloszyk

(1)

Carlson, Margaret B.

(1)

Castaldo, Sandro, author

(1)

Language

(573)

(51)

Format

(580)

(33)

Visual Materials

(18)

Continuing Resources

(4)

(2)

Material Type

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Restricted and Confidential Materials

UTM Special Collection - Computer File

Subject

Marketing -- Management

(66)

(24)

Consumer behavior

(23)

(18)

Internet marketing

(14)

(13)

Communication in marketing

(12)

Consumer satisfaction

(12)

Customer services

(12)

Sales promotion

(12)

Strategic planning

(12)

Customer relations

(9)

(8)

(7)

Entrepreneurship

(7)

Service industries -- Marketing

(7)

Export marketing

(6)

Knowledge management

(6)

Marketing research

(6)

Success in business

(6)

Human resources management

(5)

Industrial management

(5)

(5)

Product management

(5)

Word-of-mouth advertising

(5)

Branding (Marketing)

(4)

Business -- Management

(4)

Business communication

(4)

Business planning

(4)

(4)

Export marketing -- Cross cultural studies

(4)

Industrial marketing

(4)

Marketing -- Case studies

(4)

Marketing -- Problems, exercises, etc.

(4)

Organizational effectiveness

(4)

(4)

Sales Management

(4)

(4)

Small business -- Malaysia

(4)

Total quality management

(4)

(3)

Consumers' preferences

(3)

(3)

Information technology

(3)

Market segmentation

(3)

Marketing -- Europe -- Case studies

(3)

Quality of products

(3)

Relationship marketing

(3)

Strategic planning -- History

(3)

Women consumers

(3)

(2)

(2)

Brand name products

(2)

Business consultants

(2)

(2)

Construction industry

(2)

Consumer behavior -- Cross-cultural studies

(2)

Consumer behavior -- Malaysia -- Johor

(2)

Consumer satisfaction -- Evaluation

(2)

Consumers -- Psychology

(2)

Consumption (Economics)

(2)

Convenience foods

(2)

Corporate sponsorship

(2)

Creative ability in business

(2)

(2)

Education -- Marketing

(2)

Employee motivation

(2)

Employees -- Training of -- Marketing

(2)

Export marketing -- Management

(2)

Financial services industry

(2)

Food industry and trade

(2)

ISO 9000 Series Standards

(2)

Information technology -- Management

(2)

Internet marketing -- Computer network resources

(2)

(2)

(2)

(2)

Market surveys -- Malaysia -- Johor

(2)

Marketing -- Cost effectiveness

(2)

Marketing -- Philosophy

(2)

Marketing channels

(2)

New business enterprises

(2)

(2)

Petroleum industry and trade

(2)

Petroleum industry and trade -- Malaysia -- Johor

(2)

Public relations

(2)

Sales personnel

(2)

Sales promotion -- Case studies

(2)

Selling -- Study and teaching

(2)

Small business -- Malaysia -- Management

(2)

(2)

Special events -- Marketing

(2)

Telecommunication

(2)

(2)

Total quality management -- Malaysia

(2)

Academic libraries -- Malaysia -- Johor

(1)

Activity-based costing

(1)

Advertising -- Cosmetics

(1)

Advertising -- Malaysia -- Johor

(1)

Advertising -- Management

(1)

Advertising -- Telephone companies -- Malaysia

(1)

Advertising agencies -- History

(1)

Aeronautics, Commercial

(1)

(1)

Artificial intelligence

(1)

Attitude change

(1)

(1)

Bank and banking -- Malaysia

(1)

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business ethics

(1)

Business logistics

(1)

Business mathematics

(1)

Business networks

(1)

Business networks -- Management

(1)

Business referrals

(1)

Business writing

(1)

(1)

Cellular radio -- Malaysia

(1)

Children's mass media

(1)

Commercial geography

(1)

Commercial statistics

(1)

(1)

Consulting firms

(1)

Consumer research

(1)

(1)

Consumers -- Attitudes

(1)

Corporate culture

(1)

Corporate image

(1)

Creative ability

(1)

Cultural animation

(1)

Decision-making in marketing

(1)

Delivery of goods

(1)

Demand (Economic theory)

(1)

(1)

Economic forecasting -- Malaysia

(1)

Economic policy

(1)

Economics/Management Science

(1)

Education, Higher -- Study and teaching

(1)

Electronic books

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Employee loyalty

(1)

Employee retention

(1)

Employees -- Training of -- Evaluation

(1)

Engineering -- Data bases

(1)

English language -- Business English

(1)

Entrepreneurship -- Malaysia

(1)

(1)

(1)

Facility management

(1)

(1)

(1)

Finance -- Data processing -- Malaysia

(1)

Financial planners -- Marketing

(1)

Financial services industry -- Marketing

(1)

Franchises (Retail trade)

(1)

Furniture -- Malaysia

(1)

Furniture industry and trade -- Malaysia

(1)

Global marketing

(1)

(1)

Home-based businesses -- United States

(1)

Hotels -- Malaysia -- Johor

(1)

Industrial clusters

(1)

Industrial housekeeping

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Industrial relations

(1)

Industrial relations -- Malaysia

(1)

Industrial safety

(1)

Industrial safety -- Malaysia

(1)

Influence (Psychology)

(1)

Information superhighway

(1)

(1)

International business enterprises

(1)

Investment analysis

(1)

Job satisfaction

(1)

Knowledge -- Economic aspects

(1)

Labor productivity

(1)

Labor turnover -- Malaysia

(1)

Life cycle, Human

(1)

(1)

Machine learning

(1)

Management -- Case studies

(1)

Management -- Data processing

(1)

Management audit

(1)

Manufacturing industries -- Accounting

(1)

Manufacturing industries -- Management

(1)

(1)

Market surveys -- Malaysia -- Selangor

(1)

Marketing -- Asia

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Costs

(1)

Marketing -- Data processing

(1)

Marketing -- Decision making

(1)

Marketing -- Economic aspects

(1)

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13.

Cover image for MARKETING : an introduction ; #MKTG4E

MARKETING : an introduction ; #MKTG4E

by

Masterson, Rosalind, author

Author

Masterson, Rosalind, author, Phillips, Nichola, author, Pickton, David, author

Format:

Call Number

HF5415 M3745 2017

Publication Date

2017

ISBN

9781473975842

Available:
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SD_ILS:873181

14.

Cover image for MARKETING Made EZE : Rahsia strategi pemasaran yang relevan dan positif

MARKETING Made EZE : Rahsia strategi pemasaran yang relevan dan positif

MARKETING Made EZE : Rahsia strategi pemasaran yang relevan dan positif

by

Hassan Noor, editor

Author

Hassan Noor, editor, Azreen Sofea, editor, Hani Najwa, editor

Format:

Call Number

HF5410 M373 2017

Publication Date

2017

ISBN

9789674447748

Available:
Holds:
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SD_ILS:878806

15.

Cover image for WHERE TO PLAY : 3 steps for discovering your most valuable market opportunities

WHERE TO PLAY : 3 steps for discovering your most valuable market opportunities

by

Gruber, Marc, author

Author

Gruber, Marc, author, Tal, Sharon, author

Format:

Call Number

HF5415 G78 2017

Publication Date

2017

ISBN

9781292178929

Available:
Holds:
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SD_ILS:886710

16.

Cover image for Contemporary marketing

Contemporary marketing

by

Kurtz, David L.

Author

Kurtz, David L.

Format:

Call Number

HF5415 B668 2015 f

Edition

Update 2015

Publisher

Cengage Learning,

Publication Date

2015

ISBN

9781285187624

Available:
Holds:
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SD_ILS:823647

17.

Cover image for Foundations of marketing

Foundations of marketing

by

Pride, William M., author

Author

Pride, William M., author, Ferrell, O. C., author

Format:

Call Number

HF5415 P65 2015 f

Edition

6th ed.

Publisher

Cengage Learning,

Publication Date

2015

ISBN

9781285429779

Available:
Holds:
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SD_ILS:831263

18.

Cover image for Marketing

by

Kerin, Roger A., author

Author

Kerin, Roger A., author, Hartley, Steven William, author, Rudelius, William, author

Format:

Call Number

HF5415 M373 2015 f

Edition

12th ed.

Publisher

McGraw-Hill,

Publication Date

2015

ISBN

9780077861032

Available:
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SD_ILS:831560

19.

Cover image for Capon's marketing principles

Capon's marketing principles

Capon's marketing principles

by

Capon, Noel

Author

Capon, Noel, Shamza Khan

Format:

Call Number

HF5415 C374 2015 f

Edition

Asia edition

Publisher

SJ Learning,

Publication Date

2015

ISBN

9789671264928

Available:
Holds:
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SD_ILS:839899

20.

Cover image for Contemporary marketing

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2014 f

Edition

16th ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9781133628460

Available:
Holds:
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SD_ILS:823195

21.

Cover image for Target opportunity selling : top sales performers reveal what really works

Target opportunity selling : top sales performers reveal what really works

by

Read, Nicholas A. C.

Author

Read, Nicholas A. C.

Format:

Call Number

HF5438.25 R43 2014

Publisher

McGraw-Hill Education,

Publication Date

2014

ISBN

9780071773072

Available:
Holds:
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SD_ILS:827316

22.

Cover image for Marketing

by

Pride, William M., 1942- author

Author

Pride, William M., 1942- author, Ferrell, O. C., author

Format:

Call Number

HF5415.13 P74 2014 f

Edition

17th edition, 2014 edition

Publisher

South-Western, Cengage Learning,

Publication Date

2014

ISBN

9781133939252

Available:
Holds:
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SD_ILS:831272

23.

Cover image for Contemporary marketing

Contemporary marketing

Contemporary marketing

by

Chua, Adeline Phaik Harn, author

Author

Chua, Adeline Phaik Harn, author

Format:

Call Number

HF5415 C66 2014 f

Edition

Malaysia ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9789670357348

Available:
Holds:
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SD_ILS:831342

24.

Cover image for Principles and practice of marketing

Principles and practice of marketing

Principles and practice of marketing

by

Blythe, Jim, author

Author

Blythe, Jim, author

Format:

Call Number

HF5415 B594 2014 f

Edition

3rd edition.

Publisher

Sage,

Publication Date

2014 2013

ISBN

9781446273999

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SD_ILS:833022

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