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Subject: Marketing

Author

(32)

Armstrong, Gary

(20)

Kurtz, David L.

(14)

McCarthy, E. Jerome (Edmund Jerome)

(13)

Perreault, William D.

(13)

Boone, Louis E.

(11)

Stanton, William J.

(11)

Etzel, Michael J.

(8)

Kerin, Roger A.

(8)

Walker, Bruce J.

(8)

Baker, Michael John

(7)

(7)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(7)

(7)

Pride, William M.

(7)

(6)

Bitner, Mary Jo

(5)

D'Amico, Michael

(5)

Hair, Joseph F.

(5)

(5)

Zeithaml, Valarie A.

(5)

Zikmund, William G.

(5)

Abu Bakar Abdul Hamid

(4)

(4)

Davidson, Jeffrey P.

(4)

Hartley, Steven William

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Sheth, Jagdish N.

(4)

Ahmad Sharifuddin Shamsuddin

(3)

Armstrong, Gary (Gary M.)

(3)

Berkowitz, Eric N.

(3)

Burrow, James L.

(3)

Chartered Institute of Marketing

(3)

(3)

Dwyer, F. Robert

(3)

Ferrell, O. C., author

(3)

(3)

Gremler, Dwayne D.

(3)

(3)

Lamb, Charles W., 1944-

(3)

Levinson, Jay Conrad

(3)

Levy, Michael, 1950-

(3)

McDaniel, Carl D.

(3)

Rudelus, William

(3)

Tadajewski, Mark

(3)

Tanner, John F.

(3)

(2)

Ahmad Faizal Husain

(2)

(2)

Boone, Louis E.

(2)

Brogowicz, Andrew A.

(2)

(2)

Cannon, Joseph P.

(2)

Collins, Eliza G. C.

(2)

Connor, Richard A.

(2)

Cundiff, Edward W.

(2)

Devanna, Mary Anne

(2)

Dransfield, Rob

(2)

(2)

Fakulti Sains Komputer dan Sistem Maklumat

(2)

(2)

Futrell, Charles

(2)

(2)

(2)

(2)

Hartley, Steven William, author

(2)

Husted, Stewart W.

(2)

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A., author

(2)

Keyes, Jessica, 1950-

(2)

(2)

Lamb, Charles W.

(2)

Lowry, James R.

(2)

Luther, William M.

(2)

Maclaran, Pauline

(2)

Madina Tulemissova

(2)

(2)

Mason, Charlotte H.

(2)

Md. Izani @ Afzanizan Kasnin

(2)

Mohd. Shoki Md. Ariff, supervisor

(2)

(2)

(2)

(2)

Pride, William M., 1942- author

(2)

Racom Communications

(2)

(2)

Richardson, John E.

(2)

Rohaizat Baharun

(2)

Rohaizat Baharun, supervisor

(2)

Rosenwald, Peter J.

(2)

Rudelius, William

(2)

Rudelius, William, author

(2)

Skildum-Reid, Kim

(2)

Skinner, Steven J.

(2)

(2)

SpringerLink (Online service)

(2)

Still, Richard R.

(2)

Sumathi Subramaniam, 1980-

(2)

(2)

Troilo, Gabriele

(2)

(2)

Varble, Dale L.

(2)

(2)

Woodbury, Debbie

(2)

Aaker, David A.

(1)

(1)

Ab. Rahman Ahmad

(1)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Ahamad Zaidi Bahari

(1)

Ahmad Azmi Mohd. Ariffin

(1)

Ahmad Syafri Thalib

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

(1)

(1)

Allen, Margaret

(1)

(1)

Allvine, Fred C.

(1)

Alsbury, Alison

(1)

(1)

Ambadar, Jackie, author

(1)

American Marketing Association

(1)

Ammerman, William, 1967- author

(1)

Amstrong, Kotler

(1)

Anbananthan Sambasivam

(1)

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Ashworth, G. J. (Gregory John), 1941-

(1)

(1)

Azevedo, Abaete de

(1)

Azreen Sofea, editor

(1)

BPP Learning Media (Firm)

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J

(1)

Baker, Stephen., editor

(1)

Baker, Susan, 1958-

(1)

Ballantyne, David

(1)

Barletta, Marti

(1)

(1)

Barrell, Alan W.

(1)

Barry, Thomas E., 1943-

(1)

Barta, Thomas, author

(1)

Barwise, Patrick

(1)

Barwise, Patrick, author

(1)

(1)

Baxter, Alistair

(1)

(1)

(1)

(1)

Bennett, Peter D.

(1)

(1)

Betancourt, Roger R.

(1)

(1)

Beviryan Nichmariena Chrisviandy

(1)

Bhattacharjee, Dibyojyoti

(1)

Bickerton, Matthew

(1)

Bickerton, Pauline

(1)

(1)

(1)

Bishop, Jacqueline

(1)

(1)

Blythe, Jim, author

(1)

Bose, D. Chandra

(1)

Bosiljevac, Jim

(1)

Bosworth, Michael T.

(1)

Bovee, Courtland L.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

(1)

(1)

Brand Bucket Company (London, England)

(1)

(1)

Brassington, Frances

(1)

(1)

Breidert, Christoph

(1)

(1)

Broadview Media

(1)

(1)

(1)

Brown, Milton P.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Burton, Dawn, 1961-

(1)

(1)

Buskirk, Richard Hobart, 1927-

(1)

(1)

Calder, Bobby J.

(1)

Cancel, David, 1972-, author

(1)

(1)

(1)

Carl A. Woloszyk

(1)

Carlson, Margaret B.

(1)

Castaldo, Sandro, author

(1)

Language

(573)

(51)

Format

(580)

(33)

Visual Materials

(18)

Continuing Resources

(4)

(2)

Material Type

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Restricted and Confidential Materials

UTM Special Collection - Computer File

Subject

Marketing -- Management

(66)

(24)

Consumer behavior

(23)

(18)

Internet marketing

(14)

(13)

Communication in marketing

(12)

Consumer satisfaction

(12)

Customer services

(12)

Sales promotion

(12)

Strategic planning

(12)

Customer relations

(9)

(8)

(7)

Entrepreneurship

(7)

Service industries -- Marketing

(7)

Export marketing

(6)

Knowledge management

(6)

Marketing research

(6)

Success in business

(6)

Human resources management

(5)

Industrial management

(5)

(5)

Product management

(5)

Word-of-mouth advertising

(5)

Branding (Marketing)

(4)

Business -- Management

(4)

Business communication

(4)

Business planning

(4)

(4)

Export marketing -- Cross cultural studies

(4)

Industrial marketing

(4)

Marketing -- Case studies

(4)

Marketing -- Problems, exercises, etc.

(4)

Organizational effectiveness

(4)

(4)

Sales Management

(4)

(4)

Small business -- Malaysia

(4)

Total quality management

(4)

(3)

Consumers' preferences

(3)

(3)

Information technology

(3)

Market segmentation

(3)

Marketing -- Europe -- Case studies

(3)

Quality of products

(3)

Relationship marketing

(3)

Strategic planning -- History

(3)

Women consumers

(3)

(2)

(2)

Brand name products

(2)

Business consultants

(2)

(2)

Construction industry

(2)

Consumer behavior -- Cross-cultural studies

(2)

Consumer behavior -- Malaysia -- Johor

(2)

Consumer satisfaction -- Evaluation

(2)

Consumers -- Psychology

(2)

Consumption (Economics)

(2)

Convenience foods

(2)

Corporate sponsorship

(2)

Creative ability in business

(2)

(2)

Education -- Marketing

(2)

Employee motivation

(2)

Employees -- Training of -- Marketing

(2)

Export marketing -- Management

(2)

Financial services industry

(2)

Food industry and trade

(2)

ISO 9000 Series Standards

(2)

Information technology -- Management

(2)

Internet marketing -- Computer network resources

(2)

(2)

(2)

(2)

Market surveys -- Malaysia -- Johor

(2)

Marketing -- Cost effectiveness

(2)

Marketing -- Philosophy

(2)

Marketing channels

(2)

New business enterprises

(2)

(2)

Petroleum industry and trade

(2)

Petroleum industry and trade -- Malaysia -- Johor

(2)

Public relations

(2)

Sales personnel

(2)

Sales promotion -- Case studies

(2)

Selling -- Study and teaching

(2)

Small business -- Malaysia -- Management

(2)

(2)

Special events -- Marketing

(2)

Telecommunication

(2)

(2)

Total quality management -- Malaysia

(2)

Academic libraries -- Malaysia -- Johor

(1)

Activity-based costing

(1)

Advertising -- Cosmetics

(1)

Advertising -- Malaysia -- Johor

(1)

Advertising -- Management

(1)

Advertising -- Telephone companies -- Malaysia

(1)

Advertising agencies -- History

(1)

Aeronautics, Commercial

(1)

(1)

Artificial intelligence

(1)

Attitude change

(1)

(1)

Bank and banking -- Malaysia

(1)

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business ethics

(1)

Business logistics

(1)

Business mathematics

(1)

Business networks

(1)

Business networks -- Management

(1)

Business referrals

(1)

Business writing

(1)

(1)

Cellular radio -- Malaysia

(1)

Children's mass media

(1)

Commercial geography

(1)

Commercial statistics

(1)

(1)

Consulting firms

(1)

Consumer research

(1)

(1)

Consumers -- Attitudes

(1)

Corporate culture

(1)

Corporate image

(1)

Creative ability

(1)

Cultural animation

(1)

Decision-making in marketing

(1)

Delivery of goods

(1)

Demand (Economic theory)

(1)

(1)

Economic forecasting -- Malaysia

(1)

Economic policy

(1)

Economics/Management Science

(1)

Education, Higher -- Study and teaching

(1)

Electronic books

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Employee loyalty

(1)

Employee retention

(1)

Employees -- Training of -- Evaluation

(1)

Engineering -- Data bases

(1)

English language -- Business English

(1)

Entrepreneurship -- Malaysia

(1)

(1)

(1)

Facility management

(1)

(1)

(1)

Finance -- Data processing -- Malaysia

(1)

Financial planners -- Marketing

(1)

Financial services industry -- Marketing

(1)

Franchises (Retail trade)

(1)

Furniture -- Malaysia

(1)

Furniture industry and trade -- Malaysia

(1)

Global marketing

(1)

(1)

Home-based businesses -- United States

(1)

Hotels -- Malaysia -- Johor

(1)

Industrial clusters

(1)

Industrial housekeeping

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Industrial relations

(1)

Industrial relations -- Malaysia

(1)

Industrial safety

(1)

Industrial safety -- Malaysia

(1)

Influence (Psychology)

(1)

Information superhighway

(1)

(1)

International business enterprises

(1)

Investment analysis

(1)

Job satisfaction

(1)

Knowledge -- Economic aspects

(1)

Labor productivity

(1)

Labor turnover -- Malaysia

(1)

Life cycle, Human

(1)

(1)

Machine learning

(1)

Management -- Case studies

(1)

Management -- Data processing

(1)

Management audit

(1)

Manufacturing industries -- Accounting

(1)

Manufacturing industries -- Management

(1)

(1)

Market surveys -- Malaysia -- Selangor

(1)

Marketing -- Asia

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Costs

(1)

Marketing -- Data processing

(1)

Marketing -- Decision making

(1)

Marketing -- Economic aspects

(1)

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625.

Cover image for The 10 Golden Rules of Customer Service : & the Story of the $6,000 Egg

The 10 Golden Rules of Customer Service : & the Story of the $6,000 Egg

by

Duncan, Todd, author

Author

Duncan, Todd, author, Duncan, Deb, author

Format:

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HF5415.5 D86 2019

ISBN

9781492679530

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ADVANCING INSIGHTS ON BRAND MANAGEMENT

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Author

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HF5415 A38 2017 f

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9789535135975

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627.

Cover image for Consumer Behavior and Marketing

Consumer Behavior and Marketing

Consumer Behavior and Marketing

by

Reyes, Matthew, editor

Author

Reyes, Matthew, editor

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HF5415.3 C668 2020 f

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Cover image for Novel Marketing : Propositions for Value Creation

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Author

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Cover image for PROGRAMME OF MANAGEMENT EDUCATION : MARKETING

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Cover image for Book Yourself Solid : The Fastest, Easiest And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling

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Author

Port, Michael, 1970-, author

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Third Edition, revised and Expanded

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631.

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Machado, John, author

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Cover image for RELENTLESS : THE JAPANESE WAY OF MARKETING

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Johansson, Johny K., author

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634.

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Pride, William M., 1942- author

Author

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Edition

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636.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

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